Find us at:
651 Broadway, Upstairs
Sonoma, CA 95476

USPS Mail to:
PO Box 280
Sonoma, CA 95476

FedEx & UPS to:
651 Broadway, Upstairs
Sonoma, CA 95476
 
415-561-7686
info@caliballiance.org

Fall Catalog & Marketing Program 2020 

Why the Marketing Campaign?
  • professionally designed catalog and printed in full color format
  • titles for both adults and children
  • catalog design tailored to last beyond the Holiday season
  • inserted in key media throughout the region
  • FREE to CALIBA member stores
  • available to member bookstores in bulk quantities
  • stores can opt to brand the catalog with your store name, address, logo, and phone. It'll look like your own!
  • proven to be an effective tool for driving customers into our stores
  • extra promotion with social media, Shelf Awareness email partnerships, and more
The catalog inserted into newspapers definitely brought people into our store. ... people mentioned it, and I know it drove some online sales too." - Shoshana Smith, Flashlight Books, Walnut Creek
Green Apple Books, San Francisco - This catalog is just one more effective way to bring readers into our stores and to put advertised books into more readers hands.
Shelf Awareness' emails in conjunction with the California Holiday Catalog were very fruitful for us.  We had a customer say it was the "best email we've ever sent" and many customers called or came in looking for the books.  Because we're small and mostly used, we didn't have everything on hand, but we were able to do special orders from Ingram which gave them an excuse to come to the store again.  So thank you, and we're excited to participate again next year.” - Mimi Hannan, La Playa Books, San Diego
Books Inc., San Francisco - For us, the value is for the non-regulars the catalog brings in.
Books Inc., Alameda - I have customers each year who use it as a shopping list. It's often marked up (For John, For Melody, For Dad) and handed to us with the question, "Do you have these in stock?"   ​
Gallery Books, Mendocino - We increase our frontlist buy right off  the bat, starting with at least double the amount we'd otherwise buy.
Mountain Bookshop, Sonora - We see people walking in the store with it. They have marked books they want and ask the staff to get them for them.
Pegasus Books (3 stores), Berkeley/Oakland - We ordered several titles we might not otherwise have carried and they sold well.