HOLIDAY CONSUMER CATALOG CAMPAIGN 2020
California Holiday
Marketing Campaign The California Holiday Catalog & Campaign is designed to drive customers and sales to your bookstore through the holiday season. November 4 -December 24th, 2020 |
Here’s how to maximize your holiday sales with the Holiday Marketing Campaign!
Ingram is offering a special deal: Get +3% OFF any title in the Regional Holiday Catalogs. No promo code needed. Plus, get FREE freight for qualifying orders. Offer valid through December 14.
Week of November 4, 2020
Website and Social Media Assets
November 11 – Campaign Launch
Campaign begins and includes print, online, radio, and television exposure designed to drive readers to your store. In-store displays up.
November 13, 20, 27, and December 4
Shelf Awareness Email dates
Shelf Awareness emails featuring catalog titles go out to bookseller lists on these four Wednesdays further driving readers to your website and store.
Email Alerts throughout the Campaign
Weekly emails are scheduled for each Sunday during the campaign. Make sure your marketing and social media team members are receiving them! Send an email to sparksfly@nciba.com with any emails to add.
Questions? Concerns? Email Vicki DeArmon at sparksfly@nciba.com
Website and Social Media Assets
- Update your Indie Commerce websites to display the Holiday Catalog.
- Not on Indie Commerce? Put the PDF of the catalog on your website as a reader resource.
- Get social! The Dropbox or Google folders contain the weekly Instagram and Facebook post art with the featured catalog titles.
- Catalogs are arriving to your stores this week.
- Display materials are arriving to your stores this week.
- Set up both in displays for November 11 launch.
November 11 – Campaign Launch
Campaign begins and includes print, online, radio, and television exposure designed to drive readers to your store. In-store displays up.
November 13, 20, 27, and December 4
Shelf Awareness Email dates
Shelf Awareness emails featuring catalog titles go out to bookseller lists on these four Wednesdays further driving readers to your website and store.
Email Alerts throughout the Campaign
Weekly emails are scheduled for each Sunday during the campaign. Make sure your marketing and social media team members are receiving them! Send an email to sparksfly@nciba.com with any emails to add.
Questions? Concerns? Email Vicki DeArmon at sparksfly@nciba.com
About The One California Holiday Catalog & Campaign
This campaign is FREE to you as a member of NCIBA. What’s the campaign comprised of?
Book displays with catalogs in your store with shelf talkers and posters
· Regional Facebook advertising inviting readers to your store
· Social media campaign where we provide digital resources for you to use as is or adapt for your own social media postings
· Extensive campaign advertising in print, radio, and television
· Author interviews and publicity
Branding the Catalogs
At your option, you can have the holiday catalogs look like your own, by having us brand with your store name, address, url, phone number, and logo, plus you can opt to include a personal letter to your customers.
How Branding Works:
If you are unsure about this option or want to decide after you determine the costs, please indicate this on the form and we will research for you so you can make an educated decision.
This campaign is FREE to you as a member of NCIBA. What’s the campaign comprised of?
Book displays with catalogs in your store with shelf talkers and posters
· Regional Facebook advertising inviting readers to your store
· Social media campaign where we provide digital resources for you to use as is or adapt for your own social media postings
· Extensive campaign advertising in print, radio, and television
· Author interviews and publicity
Branding the Catalogs
At your option, you can have the holiday catalogs look like your own, by having us brand with your store name, address, url, phone number, and logo, plus you can opt to include a personal letter to your customers.
How Branding Works:
- These catalogs are available to you in your store.
- There is no cost to you for the catalogs, nor for the shipping.
- You can choose to have us distribute them as insertions in local newspapers of your choice.
- If you opt to have your catalogs inserted into local newspapers, you pay the newspaper’s insertion rate according to how many you choose to insert. The price can range from $37 to $99 per 1000 (average is $45 per 1000) and pricing varies with the size of the publication. In order to receive the free branding, printing, and freight, we ask that you commit to 10,000 as a minimum insertion.
- We will work out the details for you to make this process as easy as possible.
- If you opt to have your catalogs inserted into local newspapers, you pay the newspaper’s insertion rate according to how many you choose to insert. The price can range from $37 to $99 per 1000 (average is $45 per 1000) and pricing varies with the size of the publication. In order to receive the free branding, printing, and freight, we ask that you commit to 10,000 as a minimum insertion.
If you are unsure about this option or want to decide after you determine the costs, please indicate this on the form and we will research for you so you can make an educated decision.
Our Holiday Catalog features adult and children’s titles in a beautifully designed full color format. This holiday book catalog, with a print run of 1 million, is inserted in key media throughout the region and available to member bookstores in bulk quantities, with every store receiving a minimum of 100 free copies. The books appearing in the catalog represent titles of interest to customers of independent bookstores. As such, the Holiday Catalog has proved to be very popular with customers and an effective sales tool for our members.
The Catalog is promoted beyond our stores with a media campaign that encompasses radio, television, print, and social media, and spreads the message that the best place to shop during the holiday season is your local independent bookstore.
The Catalog is promoted beyond our stores with a media campaign that encompasses radio, television, print, and social media, and spreads the message that the best place to shop during the holiday season is your local independent bookstore.