FALL CONSUMER CATALOG CAMPAIGN 2020
Fall Catalog Marketing Campaign Timeline
(subject to change)
Choose any or all!
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July: Bookseller Opt-in begins
August 1: Deadline to opt-in August 28: Deadline to submit logos, insertion details, etc. November: Sunday, 8th: Email #1 The week of the 1st: Website integration available Sunday, 15th: Email # 2 Begin Social Media (continues through 12/15) Sunday, 29nd: Email #3 December: Sunday, 6th: Email #4 |
Additional Options:
*The price can range from $37 to $99 per 1000 (average is $45 per 1000) and pricing varies with the size of the publication.
- Branded catalogs with your store logo, address, phone, and website, free for orders of 3,000 or more. (We’ll split the cost if you’d like to brand less than 5,000 = $100)
- Extend your reach by inserting the catalogs into local newspapers. (Bookstores *pay for insertions, though the printing and shipping costs are covered by CALIBA)
*The price can range from $37 to $99 per 1000 (average is $45 per 1000) and pricing varies with the size of the publication.
Support CALIBA
Publishers support CALIBA when bookstores participate.
Bookstore Participation = Publisher Sponsorship = CALIBA = Bookstore Education, Advocacy, Networking +++
Publishers support CALIBA when bookstores participate.
Bookstore Participation = Publisher Sponsorship = CALIBA = Bookstore Education, Advocacy, Networking +++