FALL CONSUMER CATALOG CAMPAIGN 2020

California Fall
​Marketing Campaign
The California Holiday Catalog & Campaign is designed to drive customers and sales to your bookstore through the holiday season.
October 12 - December 15th, 2020

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• Title list (spreadsheet)
  • Edelweiss List
  • ​Title Selection Process
• Bookseller Resources  
• Catalog 2020 preview

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Fall Catalog Marketing Campaign Timeline
(subject to change)

• Printed catalog
• Emails with catalog titles directly to your customers. Buy buttons link to your website. Emails are securely powered by Shelf Awareness. (Find an example here.)
  
• Easy website integration
• Social media assets
• Downloadable shelf-talkers and posters

Choose any or all!

July: Bookseller Opt-in begins
August 1: Deadline to opt-in
August 28: Deadline to submit logos, insertion details, etc. 
November: 
Sunday, 8th: Email #1 
The week of the 1st: Website integration available
Sunday, 15th: Email # 2
         Begin Social Media (continues through 12/15)
Sunday, 29nd: Email #3
December:
Sunday, 6th: Email #4

Additional Options: 

• Branded catalogs with your store logo, address, phone, and website, free for orders of 3,000 or more. (We’ll split the cost if you’d like to brand less than 5,000 = $100)
• Extend your reach by inserting the catalogs into local newspapers. (Bookstores  *pay for insertions, though the printing and shipping costs are covered by CALIBA)

Does 3,000 sound like too many? Is the cost of newspaper insertions causing you to hesitate?  Consider co-branding with other bookstores in your area and share the costs. We will work out the details for you to make this process as easy as possible.
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 *The price can range from $37 to $99 per 1000 (average is $45 per 1000) and pricing varies with the size of the publication. 

Support CALIBA
Publishers support CALIBA when bookstores participate. 
Bookstore Participation = Publisher Sponsorship = CALIBA = Bookstore Education, Advocacy, Networking +++

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