For Publishers, and Industry Professionals: Our Partners in Bookselling
Join the Conversation - Become a member
Membership runs from January 1, 2021 - December 31, 2021 and is considered to have lapsed April 1, 2021.
Publishers, Sales Reps & Book Industry Professionals (Non-voting)
Individual $150 + $75 for each additional associate.
Large House: $550 (up to 6 sales reps)
Small House & Commission Groups $250 (up to 3 sales reps)
Publishers, Sales Reps & Book Industry Professionals (Non-voting)
Individual $150 + $75 for each additional associate.
Large House: $550 (up to 6 sales reps)
Small House & Commission Groups $250 (up to 3 sales reps)
- Publisher membership covers all wholly-owned imprints, employees, and house sales reps; does not cover distribution clients.
- Commission Book Rep Group membership covers all employees, and reps operating in our region; does not cover rep-ed clients.
- Distributor membership covers all employees, and reps operating in our region; does not cover distribution clients.
- Book industry professionals (agents; media; publicists; book reviewers; etc); greeting card, gift, toy, and other non-book vendors; and book industry service providers.
- Free or discounted admission/exhibit space to our annual Fall Discovery
- Free or discounted rates at education and member programs
- Subscription to our weekly e-newsletter & bestseller list
- Stay up-to-date with industry, association and bookstore news
- Access to our online Rep Directory
- Membership to the California Children's Booksellers Alliance (CCBA)
- Post your job openings in our classified ads
Kick-Start the Buzz
We all want to get books off our shelves and into the hands of exactly the right customer. We offer a variety of ways to help you connect with the booksellers who specialize in doing that very thing through direct marketing, and by putting your authors and illustrators face-to-face with booksellers of all stripes and levels of experience.
Email & Print Advertising
Author Opportunities
Email & Print Advertising
Author Opportunities
Holiday Catalog & Campaign
The our catalogs are published free of charge for member stores. Stores imprint with their logos and information to use as in-store hand-outs, bag-stuffers and inserts into local papers. It has proved a great way to reach customers at the apex of the gift-giving season.
Catalog Rates
Green Apple Books, San Francisco - This catalog is just one more effective way to bring readers into our stores and to put advertised books into more readers hands.
Gallery Books, Mendocino - We increase our frontlist buy right off the bat, starting with at least double the amount we'd otherwise buy.
Books Inc., San Francisco - For us, the value is for the non-regulars the catalog brings in.
Pegasus Books (3 stores), Berkeley/Oakland - We ordered several titles we might not otherwise have carried and they sold well.
Mountain Bookshop, Sonora - We see people walking in the store with it. They have marked books they want and ask the staff to get them for them.
Avid Reader, Davis - One customer routinely did all her holiday shopping through my store with the catalog.
Books Inc., Alameda - I have customers each year who use it as a shopping list. It's often marked up (For John, For Melody, For Dad) and handed to us with the question, "Do you have these in stock?"
Catalog Rates
Green Apple Books, San Francisco - This catalog is just one more effective way to bring readers into our stores and to put advertised books into more readers hands.
Gallery Books, Mendocino - We increase our frontlist buy right off the bat, starting with at least double the amount we'd otherwise buy.
Books Inc., San Francisco - For us, the value is for the non-regulars the catalog brings in.
Pegasus Books (3 stores), Berkeley/Oakland - We ordered several titles we might not otherwise have carried and they sold well.
Mountain Bookshop, Sonora - We see people walking in the store with it. They have marked books they want and ask the staff to get them for them.
Avid Reader, Davis - One customer routinely did all her holiday shopping through my store with the catalog.
Books Inc., Alameda - I have customers each year who use it as a shopping list. It's often marked up (For John, For Melody, For Dad) and handed to us with the question, "Do you have these in stock?"
The Golden Poppy Book Awards
The Golden Poppy Book Awards are announced every Spring. Awards are given in various categories for books published for the first time in the prior year and written by an author residing in California (we may a residency exception for an author whose book is nominated in the Regional Title category). Find information about submitting titles for the book awards here.
Rep Directory
We need your publisher and contact information for our Rep Directory. Available in print and online, make it easy for booksellers to stay in touch. Keep us up to date with changes in contacts, phone numbers and your publications and imprints so we can provide the most current information to our members. Email ann@caliballiance.org.