Find us at:
651 Broadway, Upstairs
Sonoma, CA 95476

USPS Mail to:
PO Box 280
Sonoma, CA 95476

FedEx & UPS to:
651 Broadway, Upstairs
Sonoma, CA 95476
 
415-561-7686
info@caliballiance.org
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A joint project of CALIBA, MPIBA & PNBA.
SUMMER READING EMAIL PROMOTION 
​A not-to-be-missed marketing opportunity for bookstores and publishers.
On-line sales have skyrocketed this spring as customers have shown continuing support for indie bookstores. Keep the engagement coming with this email promotion designed to increase website traffic. If your bookstore or publisher participated in the Holiday Gift Guide email program, you already know how this works!
  • One email sent to your bookstore customer list on Monday, June 22. Powered by Shelf Awareness.
  • The beautifully designed email will be filled with a fantastic selection of titles promoted by our publisher partners.​
  • We’ll provide matching digital and downloadable marketing assets for use on your bookstore's website, social media, and in-store displays.
  • The program is a completely free, turnkey marketing opportunity for bookstores. All you need to do is opt-in, and provide your customer email list and store logo to Shelf Awareness! (Customer email lists are used exclusively for this one promotion, and are never shared or sold.)
  • The deadline for bookstore opt-in is June 12th. 
  • Publishers! Title submission deadline is May 29. Find out more.
"...We had a customer say it was the "best email we've ever sent" and many customers called or came in looking for the books.  Because we're small and mostly used, we didn't have everything on hand, but we were able to do special orders from Ingram which gave them an excuse to come to the store again.  So thank you, and we're excited to participate again next year.” - Mimi Hannan, La Playa Books, San Diego