2025 Indie Summer Reading Guide
RAMP is a marketing, sales and production group managing the two seasonal (summer and winter) catalogs for bookstores in four regions, including CALIBA.
2025 Indie Summer Reading Guide Resources
VIEW THE SUMMER READING GUIDE RESOURCES PAGE
Resources page includes:
- Professionally designed digital graphics from website banners to social media profiles and banners to email newsletter graphics, JPG files of catalog jacket images.
- Professionally designed printable pieces including posters, bookmarks, and shelf-talkers.
- A Bookshop.org banner image and exportable ISBN list to build your collection.
- The 2025 Indie Summer Reading Guide Edelweiss collection.
- An online and downloadable PDF of print catalog.
- The digital store catalog directory.
CALIBA Marketing Assets
DOWNLOAD MARKETING ASSETS FOR BOOKSTORES
We know that it takes time and another skill set to create marketing materials for your store. So to give you back some time we have created assets that you can share with your customers.
How to make the most of your summer catalog:
- Prepare to hand-sell by reading the DRCs provided on the Edelweiss list.
- Place in other retail outlets.
- Stuff in bags, hand out at your events and other community events.
- Bring it to local independent living communities and take orders (think local coffee shops, grocery stores, etc!)
- Have staffers choose a title they think will do well and have a competition to see which title sells the most copies. And the winning bookseller gets a prize!
- Build a store display. Carry this throughout the store with mini displays in different sections.
- Add your personal review to the provided shelf-talkers.
- Include it in book shipments.
The summer catalog sells books and supports the organization.
Plus, it is FREE to CALIBA members.