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Conference

NorCal Spring Forum 2026

A day of peer-to-peer bookseller education, author panels, and Rep Picks!

Wednesday, April 1, 2026

The Oakland Asian Cultural Center

388 9th St.
Oakland, CA 94607

Join your fellow booksellers for a day of peer-to-peer education, author panels and showcases, and Rep Pick sessions! 

Breakfast, lunch, and reception bites are included with your ticket. 

Tickets are only available for Bookstore Members. 

CALIBA is returning to the Oakland Asian Cultural Center in April for our Spring Forum and, new this year, Owners' Retreat, featuring days of lively conversation, education, rep picks, and networking.


CALL FOR AUTHORS

Get your authors in front of our booksellers, the OG influencers! 

Have a great idea for a panel, presentation, or creative addition to the day? Share them in the form below!

  • Keynote: Author keynote appearance to kickoff a Spring Forum event. Appearance fee: $1200, Plus 60 ARCs, F&Gs or printed books.
  • Panelist: Author panel discussion during a Spring Forum event. Appearance fee: $800, Plus 40 ARCs, F&Gs or printed books.
  • Author Showcase: Each author will present their title for 5 minutes. Appearance fee: $800, Plus 50 ARCs, F&Gs or printed books.
  • Evening Author Showcase: Each author will present their title for 5 minutes -
    followed by mingling with booksellers. Appearance fee: $800, Plus 50 ARCs, F&Gs or printed books.

PITCH YOUR AUTHORS TODAY

Call for Authors deadline is January 23rd.


Author invitations for Oakland will be sent the week of February 9th, 2026. 


REP PICKS INTEREST FORM

Please fill out this form if you are interested in participating in one of the 2026 Spring Forum Rep Picks sessions.

We plan to have two Rep Picks sessions (separate sessions for Adult titles and Children's titles). CALIBA will produce visuals of the titles to be shared during the session.

  • Rep Picks Session - Adult Titles: Each rep will present their titles for 5-7 minutes. Cost per session: $250
  • Rep Picks Session - Children's Titles: Each rep will present their titles for 5-7 minutes. Cost per session: $250

FILL OUT THE REP PICKS INTEREST FORM TODAY

Rep Picks interest form deadline is January 23rd.


Note: this is an interest form — we will reach out with an invitation based on past
participation and the spaces available the week of January 26th, 2026.


SPONSORSHIP & PROMOTIONAL OPPORTUNITIES

Help us make the Spring Forums a unique book industry celebration AND more affordable for booksellers! 

Sponsorship Opportunities:
  • Bookseller Sponsorships: CALIBA offers travel reimbursements for all event attendees upon request. Bookseller Travel Reimbursements: $100, $150, $200, or $250
  • NEW Owners' Retreat Sponsorships: A peer-to-peer educational event scheduled for the day before Spring Forum. Includes digital promotion credits. $500 Owners' Retreat Coffee Breaks | $1000 Owners' Retreat Breakfast / Lunch | $2000 Owners' Retreat Education
  • Event Sponsorships: Includes logo on website & all printed material, one welcome bag insert, as well as, digital promotions. $1000 Lunch / Education Sponsor | $1200 Event Underwriter

Promotional Opportunities:
  • Welcome Bag Inserts: 100 inserts for Welcome Bag (flat items only: flyers, postcards, bookmarks, etc.). Participation fee: $100
  • Galley Table Placement: 50 books to be featured on galley table for booksellers. Participation fee: $100

SPONSORSHIP AND PROMOTIONAL OPPORTUNITIES FORM

Sponsorship & Promotion deadline is February 13th.


We will reach out with shipping instructions for Galley Table and Welcome Bag submissions
the week of February 16th for Oakland.

For More Information:

Hannah Walcher
Hannah Walcher
Executive Director (415)561-7686x101