NorCal Spring Forum 2026
A day of peer-to-peer bookseller education, author panels, and Rep Picks!
The Oakland Asian Cultural Center
388 9th St.Oakland, CA 94607
Join your fellow booksellers for a day of peer-to-peer education, author panels and showcases, and Rep Pick sessions!
Breakfast, lunch, and reception bites are included with your ticket.
Tickets are only available for Bookstore Members.
New this year, CALIBA is hosting a day of Owner-specific education the day before our Spring Forums. Registration for the event is limited to 35 people. Have an idea for a topic, e-mail Hannah at hannah@caliballiance.org.
Register Now
Product Add-ons
| Add-ons | Price |
|---|---|
| BINC Donation View Product | FREE Donation |
| The Glenn Goldman Scholarship Fund View Product | FREE Donation |
Agenda
| April 1 | |
| 8:00 AM - 5:30 PM | Registration Opens 8AM More details to come. |
CALIBA is returning to the Oakland Asian Cultural Center in April for our Spring Forum and, new this year, Owners' Retreat, featuring days of lively conversation, education, rep picks, and networking.
SPONSORSHIP & PROMOTIONAL OPPORTUNITIES
Help us make the Spring Forums a unique book industry celebration AND more affordable for booksellers!
Sponsorship Opportunities:
- Bookseller Sponsorships: CALIBA offers travel reimbursements for all event attendees upon request. Bookseller Travel Reimbursements: $100, $150, $200, or $250
- NEW Owners' Retreat Sponsorships: A peer-to-peer educational event scheduled for the day before Spring Forum. Includes digital promotion credits. $500 Owners' Retreat Coffee Breaks | $1000 Owners' Retreat Breakfast / Lunch | $2000 Owners' Retreat Education
- Event Sponsorships: Includes logo on website & all printed material, one welcome bag insert, as well as, digital promotions. $1000 Lunch / Education Sponsor | $1200 Event Underwriter
Promotional Opportunities:
- Welcome Bag Inserts: 100 inserts for Welcome Bag (flat items only: flyers, postcards, bookmarks, etc.). Participation fee: $100
- Galley Table Placement: 50 books to be featured on galley table for booksellers. Participation fee: $100
SPONSORSHIP AND PROMOTIONAL OPPORTUNITIES FORM
Sponsorship & Promotion deadline is February 13th.
We will reach out with shipping instructions for Galley Table and Welcome Bag submissions
the week of February 16th for Oakland.
Call for Authors submissions are closed. Author invitations for Oakland will be sent the week of February 9th, 2026.
The Rep picks interest form is closed. Rep picks invitations for Oakland will be based on past participation and the spaces available. Invitations will be sent out no later than the week of February 9th, 2026.
For our group rate, book a room at the Courtyard Oakland Marriott via this link by March 9th.
Address: 988 Broadway, Oakland, CA 94607
This hotel is walking distance from the Oakland Asian Cultural Center
If you're coming from outside of the Bay Area, we recommend flying into the Oakland Airport or taking the Amtrak Train to Oakland/Jack London Square station.
If you're in the Bay Area, you can take Bart and exit at either the 12th St. Station or Lake Merritt Station.
If you are interested in carpooling, fill out this Carpool form. Already filled out the form and want to find a carpool buddy? Click here to access the carpool buddy list.
There is a parking garage underneath the Oakland Asian Cultural Center for $4 an hour. Other alternative parking locations include:
Street Parking: $3 hour.
