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Conference

Fall Fest 2025

Wednesday, September 17, 2025 at 9:00 AM (PDT) to Thursday, September 18, 2025 at 8:00 PM (PDT)
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Please join us for two full days of education, authors and connection with booksellers throughout the state of California.

FALL FEST 2025 - PUBLISHERS

September 17th & 18th at the South San Francisco Conference Center 255 S Airport Blvd, South San Francisco, CA 94080

Book your room at the DoubleTree by Hilton San Francisco South Airport Blvd by August 25th to secure the CALIBA rate ($229 + tax).

200+ California booksellers looking to connect with your authors, sales reps, and discover the titles you want them to know about. Come join the fun!

Exhibitor Interest Form

Deadline Extended or until tables are full: 6/20/25

Exhibitor Page & Interest Form

Exhibit Hall Hours:

Hours estimated from previous years. Hours to be announced with confirmation.

Wednesday, September 17:

Move-in: 8:00 AM - 2:30 PM

Exhibit Hall Opens: 2:30PM (Close time to come)

Thursday, September 18:

Show close: 3:30 PM

Exhibitor confirmations and kits will be sent mid-July.

CALL FOR SPONSORS

Deadline: 8/8/25

Complete Sponsorship Form

Sponsorships help us keep the event affordable for booksellers and help fund bookseller grants to attend. Please help us get as many booksellers to the event as possible.

Sponsorships include your logo on our website and all printed material, acknowledgment at the Fall Fest, one welcome bag insert, eblasts/banner promotions, and rep picks.

GALLEY ROOM INTEREST FORM 

Galley Room form will open in July.

REP PICKS INTEREST FORM

Rep Picks Interest form now closed – invitations will be sent mid-July.

CALL FOR AUTHORS

Call for Authors form now closed – invitations will be sent mid-July.

EXHIBITOR REGISTRATION

EXHIBITOR INTEREST FORM

Deadline: June 20th or until tables fill up.

Priority is given to previous participating publishers. Exhibitor confirmations will be sent mid July.

EXHIBIT HOURS

Hours estimated from previous years. Hours to be announced with confirmation.

Wednesday, September 17:

Move-in: 8:00 AM - 2:30 PM

Exhibit Hall Opens: 2:30PM (Close time to come)

Thursday, September 18:

Show close: 3:30 PM

DETAILS

Exhibit Show Pricing
  • 6' x 30" tables are $650 each for members.
  • $700 for nonmembers. 
Public WiFi

Available throughout the conference center. If you need a secure connection, please note it on your registration form.

Electrical Wall/Floor Outlet: $50 a day

Shipping/Delivery Options

Exhibitors may contact Western Event Services (WES) to move your books and sundries. All trade show freight can be shipped to WES then delivered to your tables at the show. Exhibitor kit to come with confirmation e-mail.
Confirmations

Confirmations will be emailed with your table assignments and balance-due statement in early August. Name badges are not mailed. They will be available at registration.

Confirmations will include details for accommodations, sharing show specials, author signings, etc.

Trade Show Program

Will list all exhibitors and their specials. Sponsors of the Fall Fest are highlighted.

Plan to have an author signing, special ARCs, amazing swag, or drawings in the exhibit hall? Let us know, we'll add it to the program!

For our group rate, book a room at the DoubleTree by Hilton San Francisco South Airport Blvd via this link by August 25th. 

Address: 275 South Airport Blvd., South San Francisco, CA 94080

For More Information:

Hannah Walcher
Hannah Walcher
Executive Director (415)561-7686x101
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