Promotional Opportunities

Social Media Opportunities

Social Media Promotions: Book Themes

We've created a way for you to get your books in front of booksellers and their customers! Monthly social media assets offer prime space to showcase your books via our booksellers' social accounts directly to their audiences. Your book will be included in a social post with cover art, blurb, social tag, and hashtags.

Click here to view a Social Media Promotion example.

CLICK HERE TO PURCHASE 

E-Blast Opportunities

E-Blasts

E-blasts are a great way to promote your titles to CALIBA's booksellers and bookstores. For consumer-facing promotions, check out our Catalog Marketing Campaign powered by RAMP. 

Eblast emails have 765 bookseller subscribers and growing, with an average open rate of 43% and 4.79% click through. Add to that 3200 impressions through or social media streams. Click here to see an E-blast example.

E-blast rate:
$325 per e-blast (member)
$400 per e-blast (non-member)

CREATIVE MATERIALS REQUIRED:
- Subject line
- Image (600 x 800 px; formats: jpg or gif; max file size: 5MB)
- Alt text (in case the image doesn't load and/or for the visually impaired)
- URL link

Newsletter Opportunities

Newsletter Promotions (Members Only)

CALIBA News is a weekly e-chronicle filled with happenings throughout the state, as well as job postings, links to the Northern California/SF Chronicle Bestseller List, the Southern California Bestseller List/LA Times Bestseller List, and important information from throughout the state.

Our newsletter goes out to 1000 bookseller subscribers and growing with an open rate of 50.31% and 7.91% click through. Add to that 3200 impressions through our social media + expanded life in our website news feed.

Newsletter banner rate:
$625 per week (top placement)
$425 per week (mid placement)

CREATIVE MATERIALS REQUIRED:
- Image (600 x 170 px; formats: jpg or gif)
- Alt text (in case the image doesn't load and/or for the visually impaired)
- URL link

Shelf Insider Newsletters (Seasonal: February, May, and September)

Want to maximize visibility for your latest titles? Our seasonal newsletters offer prime space to showcase your books to our engaged booksellers and their audiences. Your book will be included in an email listing with cover art, blurb, and a contact link for ARCs or galley requests. Reaching over 1,000 booksellers, our first Shelf Insider had a 48% open rate.

Click here to view a Shelf Insider E-blast example.

CLICK HERE TO PURCHASE

Additional Newsletter Content

Book Trailers, Recipe Cards, downloadable shelf talkers, etc. $225 per week

Website Opportunities

One-month exclusive banner on our homepage

Add a one-month exclusive banner on caliballiance.org's homepage! Placement directly under homepage slideshow and next to sign in.

Homepage banner rate: $650 per month

CREATIVE MATERIALS REQUIRED:
- Image (560 x 180 px; formats: jpg or gif)
- Alt text (in case the image doesn't load and/or for the visually impaired)
- URL link

Combined Regional Banner Promotions

A banner campaign that places ads on the web sites of each of the eight regional booksellers trade associations (SIBA, MIBA, GLIBA, NEIBA, PNBA, CALIBA, MPIBA).Get instant national industry exposure. Banners run for a week and placement is exclusive.

Combined regional banner rate: $999 per week
Deadline: 10 business days before run date. 
Banners run Tuesday-Monday, in order to take advantage of publisher book release schedules.
Send creatives to: alecia@caliballiance.org.


CREATIVE MATERIALS REQUIRED:
- Image (Horizontal: 440 x 125px AND Vertical: 125 x 440px; formats: jpg or gif; max file size: 250KB)
- Alt text (in case the image doesn't load and/or for the visually impaired)
- URL link

 For more information contact alecia@caliballiance.org.

Promotional Opportunities for Authors

Watch out for our Call for Authors for our live events:

• Spring Forums (annually in April and May)

• Fall Fest (annually in September)