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Conference

SoCal Spring Forum 2026

A day of peer-to-peer bookseller education, author panels, and Rep Picks!

Thursday, May 28, 2026

Agenda

May 28
8:00 AM - 8:30 AM Registration Opens
8:30 AM - 9:00 AM AUDITORIUM - BIPOC Committee Meet & Greet
9:00 AM - 9:30 AM SAN GABRIEL - Keynote Breakfast featuring Chloe Benjamin's UNDER STORY Moderated by Dan Graham (Vroman's Bookstore and Book Soup)
9:35 AM - 10:20 AM SAN GABRIEL - Education Panel: Make and Break Rules for Buying Rules for buying & Strategic Inefficiencies. 
9:35 AM - 10:20 AM PASADENA 1 - Author Panel: The Stories We Inherit & Rewrite Featuring Kauakanilehua Māhoe Adams, author of An Expanse of Blue, Sara Hashem, author of Where No Shadow Stays, and Chelsea Ichaso, author of Beware the Abbott Boys. Moderated by Ana Buckley (Fables and Fancies).
10:25 AM - 11:15 AM PASADENA 1 - Author Panel: So You're Ready for a Quest... Fantasy Author Panel Featuring Alexandra Bracken, author of Immortal Rose, Taylor J. LaRue, author of Steelborn, and Linda H. Codega, author of Pasha the Storm. Moderated by Jenni Marchisotto (Mysterious Galaxy).
10:25 AM - 11:15 AM SAN GABRIEL - Storytime Roundtable: Creating a Better Climate for Kidlit This session lets booksellers share their best ideas for curation and displays, advice for children's events, and ways to cultivate kids' joy in reading.
11:15 AM - 11:40 AM Coffee Break/ABA Annual Town Hall Meeting
11:40 AM - 12:25 PM PASADENA 1 - Education Presentation: Event P&L How to do Event P&L and why it is important.
11:40 AM - 12:25 PM SAN GABRIEL - Education Panel to Networking: Bookseller to Sales Rep Networking Breakout Reps will introduce themselves, their jobs and their role in the industry. Then we break out into tables or sections for them to get to meet and greet with frontline booksellers. 
12:30 PM - 2:15 PM SAN GABRIEL - Rep Picks Lunch Enjoy lunch & learn about the season's upcoming titles!

Presenting Reps:
- Kristin Rasmussen
- Shannon Grant
- Tom Benton
- Nicole White
- Kalani Kapahua
- Vicki DeArmon
- Dave Ehrlich
- Leslie Jobson
- Cortney Yee
- Anna-Lisa Sandstrum
- Julia Callahan
- Joe Murphy
- Emma Mundorff
- Brittany Greenway
2:25 PM - 3:15 PM SAN GABRIEL - Afternoon Author Showcase (adult/kids) Moderated by BJ Hegedus (Postalworks, Los Angeles)
 
Meet the authors:

- Dashka Slater
- Miriam Pawel
- Carlyn Greenwald
- Jonathan Vigliotti
- Courtney Kocak
- Bianca Schwarz
- Elana K. Arnold
- Max Brallier
3:20 PM - 4:05 PM SAN GABRIEL - Education Panel to Roundtable: Hiring + Onboarding, Performance and Retention A short introduction from panel about different stages of employee management to a breakout groups with panelists leading discussions for space to ask specific questions. 
3:20 PM - 4:05 PM PASADENA 1 - Author Panel: AAPI Voices: Home, History and Belonging Featuring Samina Najmi, author of Sing Me a Circle: Love, Loss and a Home in Time, Vanessa Hua, author of Coyoteland, D.K. Furutani, author of When Mikan Road Was Ours, and Keala Kendall, author of That Which Feeds Us: A Hawaiian Gothic. Moderated by Jhoanna Belfer (Bel Canto Books).
4:10 PM - 5:00 PM SAN GABRIEL - Evening Author Showcase (adult/kids) Meet the authors:

- Kathleen Kaufman
- Thomas Elrod
- Susan Lee
- Kaira Rouda
- Pam Troy
- Carly Kremer
- Christina Diaz Gonzalez
- Susie Yi
- Sarah Langan
5:00 PM - 5:30 PM SAN GABRIEL - Mix & Mingle Enjoy small bites while chatting with fellow booksellers and the authors from the Reception. 

Join us as we kick off our SoCal Spring Forum at Vroman's and The 1894 wine bar on
May 27th from 7-8:30pm. Grab a glass of wine, chat with fellow booksellers and Reps,
and browse Vroman's!


Vroman's Bookstore
695 E. Colorado Boulevard, Pasadena, CA
May 27th, 7-8:30pm
To stay within code, we will max out RSVPs at 35!
RSVP NOW

Owners' Retreat Agenda

New this year, CALIBA is hosting a day of Owner-specific education. Registration for the event is limited to 35 people. Have an idea for a topic, e-mail Hannah at hannah@caliballiance.org


 Spring Forum Agenda

Join your fellow booksellers for a day of peer-to-peer education, author panels and showcases, and Rep Pick sessions! 

Breakfast, lunch, and reception bites are included with your ticket. 

Tickets are only available for Bookstore Members. 

For our group rate, book a room at the Pasadena Hilton via this link by April 27th.

Address: 168 South Los Robles, Pasadena, CA 91101

If you are interested in carpooling, fill out this Carpool form. Already filled out the form and want to find a carpool buddy? Click here to access the carpool buddy list.

For More Information:

Hannah Walcher
Hannah Walcher
Executive Director (415)561-7686x101