Telling Your Story Through Branding & Marketing

In an era when brand is king, nothing you put in front of your customers and community is a throwaway. Your storefront, website, displays, newsletter, events, staff—do they all convey what you want to be known for and what you're about? This session, facilitated by Charlie Hunts, of Charlie's Queer Books (Seattle, WA), will invite examples and interaction for ensuring your store is doubling down on its true self!