07.31.25 Bookseller News & Information

Bookseller Newsletter,

Bookseller News & Information

IN THIS ISSUE

CALIBA Programs

CALIBA Committees

Professional Booksellers School

Catalogs

Marketing Assets

Grants & Scholarships

Dates and Deadlines

Bookseller Shoutouts

Bestseller Lists

Classifieds

CALIBA Currently Reading

Resources

Bookstore Map

Office Hours with Hannah

CALIBA Staff

NEW MEMBER CORNER

In Bloom Bookery logo

Welcome to CALIBA, In Bloom Bookery!

Owner Name: Katie Mullin

Established: March 16, 2025

Location: Temecula

About Our New Member: In Bloom Bookery is a new independent bookstore in Old Town Temecula, CA. We'll offer a curated selection of romance books, cozy reading nooks, and a welcoming space for the community to connect through literature.

Proud Member of CALIBA digital sign

SHOW OFF YOUR CALIBA SPIRIT

The Office has created a CALIBA Member Decal so you can share your support of California Independent Bookstores in your stores and online. Click here to download the file.(Current membership and login required, having trouble accessing the page? Email Valentina).

CALIBA PROGRAMS

2025 FALL FEST: EDUCATION SESSIONS

Please join us for two full days (September 17-18) of education, authors, and connection with booksellers throughout the state of California. Click here for more information.

Fall Fest Education Sessions

South San Francisco Conference Center

255 South Airport Boulevard

South San Francisco, CA 94080

TRI-WEST SUMMER SCHOOL

These FREE, virtual summertime sessions offer professional development and networking opportunities for every bookseller, no travel required! Co-produced by CALIBA, MPIBA, and PNBA.

August 6 at 12pm PT

Edelweiss: What Is It? Why Do You Need It? And How to Get Started! - Register Here

Missed a session? Click here to access past session recordings.

Golden Poppy Shelf Awareness Mailings

OPT-IN TO THE *FREE* GOLDEN POPPY SHELF AWARENESS MAILINGS

Share the Golden Poppy Award finalists and winners with your customers for easy online shopping!

 

Mailing Schedule for Golden Poppy Book Awards:

  • December 2, 2025 (Finalists)
  • January 30, 2026 (Winners)

Click here to opt-in to Golden Poppy Mailings.

CALIBA COMMITTEES

Reading is Political

POLITICAL ADVOCACY COMMITTEE

Continue the "Soft" Book Bans Conversation (Date TBD)

Let's join together to discuss ways to support or be more active with your local school board. We want to hear what you’ve been seeing in your community and talk it out. 

Round Table: Tips & Tricks for Recognizing & Battling "Soft" Book Bans Session Recording

*Feedback and examples needed* for CALIBA Tool Kit for Booksellers: Politics and Bookselling (login required) - With the help of Bookshop Santa Cruz, your Political Advocacy Board has put together the bones of this peer-to-peer bookseller tool-kit. We would like YOUR HELP on fleshing it out. Please suggest additional examples and possible language in the google doc or email Hannah. Thank you in advance.

Tell us ways that you’re involved in political action (letter writing events, mutual aid, etc.) in your community. Share your events with Hannah or tag us (@caliba_20).

BIPOC BOOKSELLERS COMMITTEE

The BIPOC Booksellers committee welcomes BIPOC store owners and booksellers to gather for community building, knowledge sharing, and education development with the goal of uplifting BIPOC storytelling and creating sustainable communities of BIPOC readers. Click here to fill out the BIPOC Bookseller Committee Interest form.

Learn more abour our committees.

ADVISORY COUNCIL: MEDIA OUTLET RESOURCE PAGE

Let's crowdsource media outlet contacts to help each other publicize your brands/stores.

Click here to add information to the media outlet resource doc and access media info.

PROFESSIONAL BOOKSELLERS SCHOOL

PBS Bookstore Year One

BOOKSTORE YEAR ONE

The first year of actually running a bookstore can be exhilarating AND overwhelming. PBS is here to help with Bookstore Year One, a combination of education, mentorship, and support group to turn your first year into a strong foundation to help your business grow. Sign up for the pre-list!

INDEPENDENT STUDY: NEW & UPDATED CLASSES

The Power of Ingram 2025 Edition - we've updated our IS listing with this spring's class, so you have the most current information on ordering through Ingram.

Inventory Decisions & Store Layout - Understand the connections between store layout, shrinkage, shelving, and merchandising and learn about taking inventory and handling returns.

CATALOGS

Summer Reading Guide Arriving in the Mail

2025 SUMMER READING GUIDE

Looking for ways to share the Summer catalogs within your community? Click here to view the usage guidelines and our 12-week Summer Challenge.

Use the digital catalog and marketing assets to promote the Summer Reading Guide:

POLL RESULTS: HOW ARE YOU PROMOTING CATALOGS IN YOUR STORE?

  1. Posting catalog title book reviews on social media (20.7%)
  2. Adding to checkout bags (16.9%)
  3. Creating displays around the catalog titles (15.1%)
  4. Making book lists on Bookshop.org and Libro.fm (15.1%)
  5. Including the digital catalog in your newsletter (15.1%)
  6. All of the above & more! (16.9%)

Share your display and marketing ideas with us on Discord, tag us on social, or add us to your newsletter list (info@caliballiance.org). 

Winter Catalog Cover

2025 WINTER CATALOG: IMPRINT PROOFS DUE TO STORES

We’ve been notified the imprint proofs have gone out to stores. Please make sure you check your email and send your feedback to RAMP.

Prep for your marketing, buys, and hand selling with the catalog resources page.

Have any questions? Contact Alecia, alecia@caliballiance.org.

MARKETING ASSETS

CALIBA Marketing Assets

CALIBA MARKETING ASSETS FOR BOOKSTORES

We've created assets that you can share with your customers. Visit our Marketing Assets webpage.

JULY 31: National Avocado Day

AUGUST: Back to School Month

AUGUST 8: International Cat Day

Are the CALIBA marketing assets useful for you?

Have more marketing ideas or special events members would find useful? Send in your ideas here.

GRANTS & SCHOLARSHIPS

MARK YOUR CALENDAR

July: Disability Pride Month / #MarginsBookselling Month / Find Waldo Local / Winter Catalog imprint proofs to stores

July 31: Nomination Deadline for BIPOC Bookseller Awards / National Avocado Day

August: Back to School Month / Black Business Month

August 6: Tri-West Summer School - Edelweiss: What Is It? Why Do You Need It? And How to Get Started!

August 9: Bookstore Romance Day / Book Lovers Day

August 13: Tri-West Summer School - Round Table: Marketing Audiobooks and E-Books as Part of Your Brand to Capture Non-traditional Reading Customers.

August 20: Tri-West Summer School - Understanding & Improving Cost of Good Sold

August 25: Fall Fest Hotel Group Rate Ends - Book Now!

September: Self-Care Awareness Month / National Hispanic Heritage Month / Digital Catalog pages to stores

September 5: Catalog assets available

September 17-18: Fall Fest @ South San Francisco Conference Center

October 1: Target date for catalog delivery to stores and newspapers

October 5-11: Banned Books Week

October 31: Deadline for ABA Fall Show Special/ABA Membership Trial - use promo code: FallPromo2025

November 1: Target date for catalog deliver via direct mail

Now More Than Ever, I Stand with Bookstores is a fundraising campaign to engage all book lovers to join some of their favorite authors/creators and stand with their community stores during this time of uncertainty. They can help stores by making an in-store purchase and/or making a donation to Binc. Your support is appreciated and optional. The Book Industry Charitable (Binc) Foundation is our safety net. Whether you are facing a life-altering medical situation or the effects of a climate related disaster, Binc is the place you can call for help. Donations will be matched dollar for dollar, doubling your impact, up to a total of $50,000.

Share your bookstore cats and dogs to celebrate International Cat Day (8/8) and National Dog Day (8/26). Email your photos to Alecia.

Don't forget to follow and tag us (@caliba_20) to be featured! CALIBA resources has

info about being featured by Shelf Awareness, USA Today, and Bay City News.

City Lights Bookstore Underground Bookstore Sausalito Bookstore Bookshop Santa Cruz Readers' Books Alibi Bookshop Wild Plum Books A Seat At the Table Rebel Reads Skylight Books Chevalier's Books
  1. Alta joins City Lights Bookstore fixture Paul Yamazaki for a tour of a new exhibit of the artwork of City Lights founder Lawrence Ferlinghetti.
  2. Congratulations to a BINC/Macmillian Scholarship Winner: Kealie Mardell-Carrera of Underdog Bookstore, Monrovia.
  3. Image of the Day: Buzz Me In at Sausalito Books by the Bay
  4. Bookshop Santa Cruz is helping little readers get back into the swing of things with some back-to-school appreciation.
  5. Readers’ Books, in Sonoma, is helping readers travel through books. 
  6. Alibi Bookshop, in Vallejo, has their annual book drive going until August 5th.
  7. Wild Plum Books, in St. Helena, made a zine! 
  8. A Seat at the Table Books, in Elk Grove, put on an AC repair fundraiser with drag performers and a DJ!
  9. Rebel Reads, in Yucaipa, will be back on the road for Bookstore Romance Day. Hope you’re feeling better, Andie! 
  10. Skylight Books, in Los Angeles, is partnering with Altadena Girls on a back-to-school book drive!
  11. Chevalier’s Books, in Los Angeles, is partnering with prison librarians across the country to get books into the hands of incarcerated individuals.

BESTSELLER LISTS

Click here for the Los Angeles Times & Southern California Independent Bookstore Bestseller List

Click here for the San Francisco Chronicle & Northern California Independent Bookstore Bestseller List

CLASSIFIEDS

  • *NEW* Part-Time Bookseller - Mrs. Dalloway's, Berkeley
  • Managing Director of Finance and Operations - City Lights Books, San Francisco
  • Marketing Manager - Simon & Schuster, Virtual
  • Part-Time Administrative Assistant - The Collective Book Studio, SF Bay Area

CALIBA CURRENTLY READING

Alecia

Supporting Staff

Savvy Summers and the Sweet Potato Crimes A Mystery Sandra Jackson-Opoku 9781250351906

Savvy Summers and the Sweet Potato Crimes: A Mystery

Sandra Jackson-Opoku

9781250351906

Hannah

Executive Director

How to Become the Dark Lord and Die Trying by Django Wexler

How to Become the Dark Lord and Die Trying

Django Wexler

9780316392204

Valentina

Operations Manager

The Compound by Aisling Rawle

The Compound

Aisling Rawle

​​9780593977279

RESOURCES

CALIBA new logo

CALIBA RESOURCES

Click here for a complete list.

MEDIA OUTLETS

American Bookseller Association logo

ABA LINKS

Binc Book Industry Charitable Foundation logo

BINC LINKS

Professional Booksellers School

PBS' LINKS

BOOKSTORE MAP

CALIBA Bookstore Map

This map shows our current bookstore members.

Don't see your store on the map? Check your information on our website, then contact Alecia to update the map.

JOIN US ON DISCORD

Email Valentina to join.

Current CALIBA bookseller membership required.

HOUSEKEEPING

We're working hard to make your life easier with membership tips & tricks:

How to set up auto-pay for dues.

OFFICE HOURS WITH HANNAH

Join our monthly office hours (fourth Thursdays) to co-work with Hannah! Have a question, idea, or comment about a CALIBA program? Office hours are a great chance for you to check in directly with your Executive Director.

Click here to register for a morning session (9-10am) or afternoon session (2-3pm).

Become a Member

CALIBA STAFF

Hannah Walcher

Executive Director

hannah@caliballiance.org

Valentina Moberg

Operations Manager

valentina@caliballiance.org

Alecia Reddick

Supporting Staff

alecia@caliballiance.org

Support CALIBA

Publishers support CALIBA when bookstores participate.

Bookstore Participation = Publisher Sponsorship = CALIBA = Bookstore Education, Advocacy, Networking +++

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