SHELF INSIDER SEASONAL NEWSLETTER: FALL/WINTER TITLES DUE SEPTEMBER 2ND

Want to maximize visibility for your latest titles? Our seasonal newsletters offer prime space to showcase your most anticipated books to our booksellers and their audiences. Your book will be included in an email listing with cover art, blurb, and a contact link for ARCs or galley requests. Reach 1k+ booksellers.

Book now and submit your title information.

Have Questions? Email Alecia.

SOCIAL MEDIA PROMOTIONS: INTRODUCTORY PROMO CODE NOW LIVE!

Our booksellers have requested a new way to feature your books as part of their social media marketing. We've come up with a list of themes to promote your titles. Click here for more info.

Curious about this new promotion? We've launched an introductory promo code for publishers and authors to try the Social Media Promotions program. Use code "SOCIAL2025" to receive 20% off your Social Media Promotion purchase. One time use only. Code expires December 31, 2025 at 11:59pm PT.

Have more marketing ideas or special events members would find useful? Send in your ideas here.

Need to pay via invoice? Our promotional products include an option to request an invoice.

• Rise Booksellers Exchange Programme: Due August 20
• CALIBA's Glenn Goldman Scholarship Application: Due August 31

August: Back to School Month / Black Business Month

August 8: Fall Fest Promotional Opportunities Deadline

August 9: Bookstore Romance Day / Book Lovers Day

August 25: Fall Fest Hotel Group Rate Ends - Book Now!

September: Self-Care Awareness Month / National Hispanic Heritage Month / Digital Catalog pages to stores

September 15: Golden Poppy Awards - Fall Titles Submission Deadline

September 17-18: Fall Fest @ South San Francisco Conference Center

October 1: Target date for catalog delivery to stores and newspapers

October 5-11: Banned Books Week

November 1: Target date for catalog deliver via direct mail

Thank you, Heather of Gamble House Bookstore (Pasadena) for sending in photos of Beezus and Ramona (second row) and Ferdinand (fourth row). Happy International Cat Day!

1. National Association of Black Bookstores Launches.
2. Bookshop Benicia, was awarded the Best Bookstore in the Best of Benicia Awards by their Chamber of Commerce. Congratulations!
3. Banter Bookshop, in Fremont, is celebrating Bookstore Romance Day with a sale!
4. Bookish Modesto has partnered with a local florist and curated treats for Bookstore Romance Day! 
5. Chevalier’s Books, in Los Angeles, was featured in the LA Times as one of 8 bookstores to visit for Bookstore Romance Day!
6. Linden Tree Children’s Books, in Los Altos, had a big party to close out July’s Find Waldo month-long hunt.
7. Readers’ Books, in Sonoma, has book recommendations for Women in Translation Month.
8. Ruby’s Books, in Folsom, has some resources to help pack a great Back-to-School lunch.
9. Wild Sisters Book Co., in Sacramento, is having a special book signing with Gloria J. Browne-Marshall, the author of "A Protest History of the United States."
10. East Village Bookshop, in Sacramento, has 1,000 square feet, but they pack in all the goodies - plus popsicles!
11. Judging by the Cover Books, in Fresno, is offering another heatwave sale for days when the weather is above 100 degrees.
12. Books Inc., in Mountain View, is having another Queer and Trans Meetup this month - with snacks, drinks, trivia, and a space to build community.

Don't forget to follow CALIBA (@caliba_20)!

Click here for the Los Angeles Times & Southern California Independent Bookstore Bestseller List

Click here for the San Francisco Chronicle & Northern California Independent Bookstore Bestseller List

• Part-Time Bookseller - Mrs. Dalloway's, Berkeley
• Managing Director of Finance and Operations - City Lights Books, San Francisco
• Marketing Manager - Simon & Schuster, Virtual
• Part-Time Administrative Assistant - The Collective Book Studio, SF Bay Area

Alecia

Supporting Staff

Savvy Summers and the Sweet Potato Crimes: A Mystery

Sandra Jackson-Opoku

9781250351906

Hannah

Executive Director

How to Become the Dark Lord and Die Trying

Django Wexler

9780316392204

Valentina

Operations Manager

The Ornithologist’s Field Guide to Love

India Holton

9780593547281

• For Authors: How to Partner with Independent Bookstores
• 2025 LA Fires Resources Page
• From the ABA: Urge Congress to Reverse Tariffs
• Anti-Censorship Resources
• Panorama Picks - Books in Demand at US Libraries

Click here for a complete list.

Hannah Walcher

Executive Director

hannah@caliballiance.org

Valentina Moberg

Operations Manager

valentina@caliballiance.org

Alecia Reddick

Supporting Staff

alecia@caliballiance.org