10.23.25 CALIBA Publisher News & Information

October 23, 2025

in Publisher Newsletter,

Professional Booksellers Bonfire Campaign

IN THIS ISSUE

Call for Rep Directory Updates

BOOKSELLER SCHOLARSHIPS

Children's Institute 2026 Scholarship Applications Open

*Deadline Oct. 31st* James Patterson Holiday Bookstore Bonus Program

PROMOTIONAL OPPORTUNITIES

Social Media Promos: 20% Off Code Ends December 31st

Dates and Deadlines

Bookseller Shoutouts

Bestseller Lists

Classifieds

CALIBA Currently Reading

Resources

CALIBA Bookstore Map

CALIBA Staff

NEW MEMBER CORNER

Welcome to CALIBA, Moonstone & Mist Bookshop!

Owner Name: Renee Joyce

Location: Redondo Beach

Established: Pop-Up Shops will begin in October and a permanent space will open in 2026

About Our New Member: In the late 1800s and early 1900s, tourists flocked to Redondo Beach to collect moonstones from large deposits that washed ashore; the area that is now King Harbor used to be known as Moonstone Beach. The Moonstone & Mist Bookshop will capture the romance, history, and adventure of the past in a cozy bookshop carrying a curated collection of new and gently used romance, fantasy, historical fiction, poetry, science fiction, adventure, fairy tales, mythology, folklore, and themed cookbooks by diverse authors for readers of all genders and all ages.

CALL FOR REP DIRECTORY UPDATES

It's that time of year again! The directory is alphabetized by publisher/rep group and remains keyword searchable.

Please take a look and email Valentina if any corrections are necessary!

BOOKSELLER SCHOLARSHIPS

CHILDREN'S INSTITUTE 2026 SCHOLARSHIP APPLICATIONS OPEN

Click here for more information.

*DEADLINE OCTOBER 31ST* JAMES PATTERSON HOLIDAY BOOKSTORE BONUS PROGRAM

Click here for more information and to nominate booksellers.

BLACK BOOKSTORE HERITAGE GRANT

Applications are now open for the Black Bookstore Heritage Grant.

Binc I Stand With Comic Shops and Bookstores

PROMOTIONAL OPPORTUNITIES

Get your books in front of the most reliable influencers: California's Independent Booksellers

Click here for more information.

Penguin Young Readers CALIBA Golden Poppy Eblast Example

REACH BOOKSELLERS AS THEY HEAD INTO Q4!

Ensure your book is top of mind as booksellers prepare for the biggest show of the year. Our various promotional options will give your titles the spotlight they need right when booksellers are making key decisions.

SOCIAL MEDIA PROMOTION Monthly social media assets offer prime space to showcase your books via our booksellers' social accounts directly to their audiences. Price: $100 per title

20% OFF SOCIAL PROMOS WITH CODE*: SOCIAL2025

*One time use only. Code expires Dec. 31, 2025 at 11:59pm PT.

E-BLASTS are a great way to promote your titles to CALIBA's booksellers and bookstores. Price: $325 (member) / $400 (non-member) per e-blast

NEWSLETTER BANNER ADS are a great way to promote your titles in our weekly Bookseller Newsletters. Price: $425 (mid placement) / $625 (top placement) per week

HOMEPAGE BANNER ADS are a one-month exclusive banner on CALIBA's homepage! Placement directly under homepage slideshow. Price: $650 per month

REGIONAL BANNER ADS are campaign ads ads on the websites of each of the eight regional booksellers trade associations (SIBA, MIBA, GLIBA, NEIBA, PNBA, CALIBA, MPIBA). Banners run for a week and placement is exclusive. Price: $999 per week

BOOK AN AD TODAY

Have more marketing ideas or special events members would find useful? Send in your ideas here.

MARK YOUR CALENDAR

October: National Hispanic Heritage Month / LGBTQ+ History Month / National Book Month / National Reading Group Month / Filipino American History Month / National Cookbook Month

October 31: James Patterson Holiday Bookstore Bonus Program Nominations End

November: National Native American Heritage Month / Picture Book Month / National Novel Writing Month / Nonfiction November

November 1: Catalog delivery via direct mail

November 3-9: Children's Book Week

November 4: General Election Day

November 10-14: University Press Week

November 19: National Book Awards

November 20: December Social Media Promotions - book submission deadline

November 24: 2025 Golden Poppy Awards Finalists Announcement

November 27: CALIBA Office Closed in Observance of Thanksgiving

November 28: Plaid Friday

November 29: Small Business Saturday / Indies First

1 - Noe Valley Books, in San Francisco, is celebrating their one year anniversary with a sale. Happy Birthday!

2 - Fair Arrow Books, in Martinez, is putting the finishing touches on their interiors for their opening on November 2nd.

3 - City Lights Booksellers & Publishers, in San Francisco, has a new banner series posted along their exterior.

4 - Judging by the Cover, in San Dimas has picked out some book selections for Banned Books Week and No Kings Day.

5 - The Book Loft, in Solvang, has a “we Louvre an art book” rec list for the art lover…or thief.

6 - Shop Around the Corner Books, in Redding, updated their window display with fall foliage made from book pages.

7 - Green Apple Books, in San Francisco, has a spooky season sign with an important message - “read more.”

8 - A Seat at the Table Books, in Elk Grove, had a successful event for their “Weekend of the Witch” workshop honoring ancestors.

In the News

San Francisco Bookshop Faces Threats: Noe Valley Books has been targeted with transphobic stickers and pamphlets.
Vroman's Bookstore Update: Long-Term Lease Secured with Property Sale
Federal Judge Grants Permanent Injunction Against Texas READER Act

Don't forget to follow CALIBA (@caliba_20)!

BESTSELLER LISTS

Click here for the Los Angeles Times & Southern California Independent Bookstore Bestseller List

Click here for the San Francisco Chronicle & Northern California Independent Bookstore Bestseller List

CLASSIFIEDS

*NEW* National Trades Sale Manager - Chronicle Books, San Francisco
*NEW* Export Sales Manager - Chronicle Books, San Francisco
Publishing Assistant - The Collective Book Studio, Oakland
Bookstore Manager - Chevalier's, Los Angeles

VIEW MORE LISTINGS

CALIBA CURRENTLY READING

Alecia

Supporting Staff

One of Our Kind

Nicola Yoon

9780593470688

Hannah

Executive Director

Creating a Salon: The Magic of Conversations that Matter

Linda-Marie Barrett (SIBA ED)

9781572843561

Valentina

Operations Manager

When the Wolf Comes Home

Nat Cassidy

9781250354341

RESOURCES

Click here for a complete list.

HOUSEKEEPING

ADDRESS CHANGE AND BANK UPDATE

California Independent Booksellers Alliance (CALIBA), has changed our address and bank. We request that all ACH payments be deposited in our new account. For our updated W-9 and ACH instructions, please email Valentina Moberg at valentina@caliballiance.org.

CALIBA

266 Wood St Unit 404

Livermore, CA 94550