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From La Playa Books: "It is with deep sadness that we are sharing with our fondest book lovers and all who care about us that our little bookstore’s owner, Jim Hall, has passed on this morning. He loved his bookstore very much. Some of his last words were ‘Open the store!’ He was comforted in his dying to know that the open sign was on, the flag was out, and neighbors in Point Loma were heading in to buy a book. He favored history and philosophy above fiction and was an officer in the Navy, an attorney and former Secretary of Health and Welfare in California. He traveled the world, a mentor to many.
To quote his beloved stoic: “I cannot escape death, but at least I can escape the fear of it”- Epictetus.
For the employees, Amy, Mimi, Marianne, Cori and Catley, and past employees, we have lost our foundation, friend, father and guide. Please keep La Playa Books in your thoughts. Protect the future of literacy, history, heritage, imagination and education any way you can.
James MacDonald Hall, San Diego born and bred, 1934-2025"
Our Deepest Condolences to the La Playa Books team from CALIBA
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TIPS FOR USING THE WINTER CATALOG
CALIBA creates the Holiday Catalog to help booksellers sell books and support the organization. With the help of the other regionals, we have compiled a list of ideas for making the most of your holiday catalog that you can find here.
Note: CALIBA has a select number of copies of the catalog if you run out of copies or missed the order deadline. Email info@caliballiance.org.
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Catalog tip from Claire at Wild Sisters Book Co., in Sacramento:
Bring them to a local independent living community and take orders!
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Have other ideas on how bookstores can use the Winter Catalog? Share it on Discord or email Alecia!
Catalog Resources
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THANK YOU FOR ATTENDING OUR VIRTUAL TOWN HALL ON OCTOBER 1ST
If you were unable to attend, we want to hear from you too! Please provide feedback on this form (login required).
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INDIE BOOKSTORE PROMOTIONS
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PRH TWO-DAY HOLIDAY TRANSIT IS BACK
Penguin Random House's 14th annual two-day holiday transit program for independent bookstores began October 15, and will run through January 26, 2026.
The program, which supports independent bookstores during and beyond the holiday season, will continue to feature the "no minimums" requirement first introduced during the Covid pandemic. Booksellers can submit orders in any quantity, on their schedule, without having to build up to a minimum-retail-value threshold.
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PROFESSIONAL BOOKSELLERS SCHOOL
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October: National Hispanic Heritage Month / LGBTQ+ History Month / National Book Month / National Reading Group Month / Filipino American History Month / National Cookbook Month
*TOMORROW* October 31: James Patterson Holiday Bookstore Bonus Program Nominations End / Deadline for ABA Fall Show Special/ABA Membership Trial - use promo code: FallPromo2025
November: National Native American Heritage Month / Picture Book Month / National Novel Writing Month / Nonfiction November
*SATURDAY* November 1: Catalog delivery via direct mail
*MONDAY* November 3: Golden Poppy Shelf Awareness Mailings Opt-In Closes
November 3-9: Children's Book Week
November 4: General Election Day
November 10-14: University Press Week
November 10: Event Management registration opens
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Don't forget to follow and tag us (@caliba_20) to be featured! CALIBA's Media Outlet Resource Doc has info about being featured by Shelf Awareness, USA Today, and Bay City News.
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Happy Halloween and Día De Los Muertos!
1 - Get Lit Books & Things, in Moreno Valley, kicked off Halloween week with a Trunk or Treat Event. 💀
2 - Two Birds Books, in Santa Cruz, showed off all the spooky books and decor in their store. 👻
3 - Ruby’s Books, in Folsom, gave a last look of their Halloween display before Thanksgiving takes over. 🎃
4 - Flintridge Bookstore, in La Cañada Flintridge, has lots of fun classic to contemporary Halloween decorations and gifts. 🧟
5 - Bookshop Santa Cruz, has their spooky season staff picks for customers to pick up. 🐺
6 - Mrs. Dalloway’s, in Berkeley, has a bunny cemetery in their window display and a horror selection. 🪦
7 - Mysterious Galaxy, in San Diego, wins caption of the week: “These are the recs of a bookseller, Bella.” 🍎
8 - Once Upon A Time Bookstore, in Montrose, has their spooky favorites in their window. 🧛
9 - Word Horde Emporium, in Petaluma, is spooky year round, but they go all out this time of year. 🧙
10 - Copperfield’s, in Healdsburg, has a frightfully cute Halloween display. 🐈⬛
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Want to share your personal story or concerns as a small business owner more broadly? Share your OpEd, Think Piece, or Slice of Life story with your local media outlets. CALIBA is building a shared Media List here. Find or add contacts.
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Click here for the Los Angeles Times & Southern California Independent Bookstore Bestseller List
Click here for the San Francisco Chronicle & Northern California Independent Bookstore Bestseller List
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- *NEW* Bookstore for Sale - Camino Books, Del Mar
- Bookstore Manager - Chevalier's, Los Angeles
- Copy, Sales & Publicity Positions - Chronicle Books, San Francisco
- Publishing Assistant - The Collective Book Studio, Oakland
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The Honey Witch
Sydney J. Shields
9780316568869
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Hannah
Executive Director
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The Knight and the Moth
Rachel Gillig
9780316582704
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Valentina
Operations Manager
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When the Wolf Comes Home
Nat Cassidy
9781250354341
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This map shows our current bookstore members.
Don't see your store on the map? Check your information on our website, then contact Alecia to update the map.
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Email Valentina to join.
Current CALIBA bookseller membership required.
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We're working hard to make your life easier with membership tips & tricks:
How to set up auto-pay for dues.
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Join our monthly office hours (fourth Thursdays) to co-work with Hannah! Have a question, idea, or comment about a CALIBA program? Office hours are a great chance for you to check in directly with your Executive Director.
Click here to register for a morning session (9-10am) or afternoon session (2-3pm).
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Support CALIBA
Publishers support CALIBA when bookstores participate.
Bookstore Participation = Publisher Sponsorship = CALIBA = Bookstore Education, Advocacy, Networking +++
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