07.17.25 CALIBA Publisher News & Information

Publisher Newsletter,

Fall Fest - Galley Room Opportunities
Publisher News & Information Top Banner

IN THIS ISSUE

CALIBA Office:

Housekeeping: Address Change and Bank Update

CALIBA Programs & Conferences:

2025 Golden Poppy Awards

*SPONSORSHIP & PROMOTIONAL OPPORTUNITIES* 2025 Fall Fest: September 17-18

Bookseller & Industry News:

Obituary: Bob Ditter

Obituary: Martin Cruz Smith

Promotional Opportunities:

*NOW ACCEPTING FALL/WINTER '25 AND SPRING/SUMMER '26 TITLES* Shelf Insider Seasonal Newsletter

*JULY TO SEPTEMBER THEMES ARE LIVE* Social Media Promotions

Dates and Deadlines

Bookseller Shoutouts

Bestseller Lists

Classifieds

CALIBA Currently Reading

Resources

CALIBA Bookstore Map

NEW MEMBER CORNER

All Booked Up logo

Welcome to CALIBA, All Booked Up!

Owner Name: Ali Bogatz & Samantha Mooneyham

Established: May 8, 2025

Location: Santa Barbara

About Our New Member: We are high school teachers, moms, and lifelong readers who started All Booked Up, a mobile bookstore based in Santa Barbara, to share our love of stories with the community. Our shop, run out of a 6x12 trailer named Taylor the Trailer, brings diverse, inclusive, and joyful books directly to local events, schools, and small businesses. We specialize in romance, fantasy, and children’s books, creating a fun and welcoming space for readers of all ages.

CALIBA STAFF

Hannah Walcher

Executive Director

hannah@caliballiance.org

Valentina Moberg

Operations Manager

valentina@caliballiance.org

Alecia Reddick

Supporting Staff

alecia@caliballiance.org

CALIBA OFFICE

housekeeping

HOUSEKEEPING: ADDRESS CHANGE AND BANK UPDATE

California Independent Booksellers Alliance (CALIBA), has changed our address and bank. We request that all ACH payments be deposited in our new account. For our updated W-9 and ACH instructions, please email Valentina Moberg at valentina@caliballiance.org.

CALIBA

266 Wood St Unit 404

Livermore, CA 94550

CALIBA PROGRAMS & CONFERENCES

Golden Poppy logo

2025 GOLDEN POPPY AWARDS

The members of CALIBA present The Golden Poppy Book Awards to recognize the most distinguished books written by writers and artists who make California their home.

We are especially looking for titles in the following categories: 

  • Glenn Goldman Award: CA Lifestyle & Cooking
  • Martin Cruz Smith Award: Emerging Diverse Voices
  • Romance

We suggest that publishers send review copies:

  • Winter/Spring/Summer titles by July 30th
  • Fall titles by September 15th

Learn more and submit your titles for consideration.

CALIBA Fall Fest, September 17-18, 2025

2025 FALL FEST: SPONSORSHIP & PROMOTIONAL OPPORTUNITIES

Share your titles and sidelines with California's independent booksellers at CALIBA's Fall Fest in South San Francisco for two full days (September 17-18).

South San Francisco Conference Center

255 South Airport Boulevard

South San Francisco, CA 94080

PROMOTIONAL OPPORTUNITIES

  • Welcome Bag Inserts: $150 for 200 inserts: flat items only, like flyers, bookmarks, etc. 
  • Galley Table Placement: $150, 40 books

Click here for more details.

Submissions deadline is August 8th

SPONSORSHIP OPPORTUNITIES

Sponsorships include your logo on our website and all printed material, acknowledgment at the Fall Fest, one welcome bag insert, eblasts/banner promotions, and rep picks.

REASONS TO BE A SPONSOR: 

  • Help us keep our events affordable for booksellers (through reduced ticket prices and grants)
  • Help us connect with more booksellers
  • Familiarize our booksellers with your publishing house, authors, and titles

Click here for more details.

Sponsorship deadline is August 8th

Thank you for submitting your exhibitors, authors, and rep picks.

Exhibitor invites have been sent. Author and rep picks invitations will be sent next week.

BOOKSELLER & INDUSTRY NEWS

OBITUARY: BOB DITTER (A MESSAGE FROM TOWNE CENTER BOOKS)

It is with sadness that I'm writing to let our book-loving community know that Bob Ditter passed away Saturday evening as a result of a heart attack. 

Bob was a long-time book person. He loved sharing stories and meeting buyers, booksellers, authors, and publishers during his 40+ years as a publisher’s rep. Those experiences fuel many conversations at our bookstore to this day.

He and his wife, Judy, bought Towne Center Books in 1998. Many of you know that Saturday was Bob and Judy's "date night" at the store. They enjoyed spending time together talking about books with anyone who ventured into the store. Bob enjoyed discussing books with friends, family and customers, sharing favorite passages and recommending new titles. While sharing a book, he may have slipped a sports comment, fishing story or even a grandchild anecdote into the conversation.

He would meet you as you walked in the door with a "have you heard about this [insert book]" and then he would start telling his stories. If you needed a history book (or even if you didn't), you left the store a little more knowledgeable (and quite possibly with a book) after talking with Bob. 

We’re putting together a special display of Bob’s picks, which should be completed by Saturday, July 12th. Please stop in if you’re in the area and take a look, share a memory or add a comment to our journal. (We will keep the display up for a little while, so no need to rush in or make a special trip.)

Please hold Judy, the family, and our staff in your thoughts.

*

In memory of Bob, please consider a memorial contribution to one of his passions Freedom to Read (American Booksellers for Free Expression) or share a story with family or friends.

Martin Cruz Smith

OBITUARY: MARTIN CRUZ SMITH

Martin Cruz Smith, best known for the Arkady Renko series that started with Gorky Park, died on Saturday at age 82. As noted by his publisher Simon & Schuster, the New York Times called Smith "the master of the international thriller," the New Yorker wrote that he was "brilliant," and the Washington Post called the series "a work of art." Read the full Shelf Awareness Obituary here.

--

CALIBA's Martin Cruz Smith Award: Emerging Diverse Voices (Golden Poppy Awards) are named after acclaimed novelist Martin Cruz Smith—this award celebrates emerging diverse voices in literature.

Originally, the Martin Cruz Smith Award recognized excellence in mystery and suspense. As CALIBA evolved, the award was reimagined to reflect the organization’s commitment to amplifying underrepresented voices across all genres. In this new form, the award honors early-career writers whose work embodies originality, insight, and powerful storytelling from diverse perspectives.

When CALIBA launched the newly focused Martin Cruz Smith Award: Emerging Diverse Voices, Martin Cruz Smith generously offered to cover the cost of submissions to ensure the award would be accessible to all eligible authors and publishers, regardless of budget. His support helped solidify the award’s role as both a literary honor and a platform for inclusion.

We were saddened to learn that Martin Cruz Smith passed away on Friday, July 11th, 2025. His legacy lives on not only through his groundbreaking fiction, but also through his generosity and belief in the importance of uplifting new voices. CALIBA is honored to carry forward his name through this award.

Photo: Martin Cruz Smith with his daughter Luisa Smith at NCIBA in 2016.

PROMOTIONAL OPPORTUNITIES

Get your books in front of the most reliable influencers: California's Independent Booksellers

Click here for more information.

Shelf Insider

SHELF INSIDER SEASONAL NEWSLETTER: NOW ACCEPTING FALL/WINTER '25 AND SPRING/SUMMER '26 TITLES

Want to maximize visibility for your latest titles? Our seasonal newsletters offer prime space to showcase your most anticipated books to our booksellers and their audiences. Your book will be included in an email listing with cover art, blurb, and a contact link for ARCs or galley requests. Reach 1k+ booksellers.

Book your listing and submit your title information.

Have Questions? Email Alecia.

International Self-Care Day

SOCIAL MEDIA PROMOTIONS: JULY TO SEPTEMBER THEMES ARE LIVE

Our booksellers have requested a new way to feature your books as part of their social media marketing. We've come up with a list of themes to promote your titles. Click here to view the themes, purchase a spot, and submit title information.

Have more marketing ideas or special events members would find useful? Send in your ideas here.

Need to pay via invoice? Our promotional products include an option to request an invoice.

MARK YOUR CALENDAR

July: Disability Pride Month / #MarginsBookselling Month / Find Waldo Local

July 24: International Self-Care Day

July 30: Golden Poppy Awards - Summer Titles Submission Deadline

July 31: Nomination Deadline for BIPOC Bookseller Awards / National Avocado Day

August: Back to School Month / Black Business Month

August 8: Fall Fest Call for Sponsors Deadline

August 9: Bookstore Romance Day

August 25: Fall Fest Hotel Group Rate Ends - Book Now!

September: Self-Care Awareness Month / National Hispanic Heritage Month

September 15: Golden Poppy Awards - Fall Titles Submission Deadline

September 17-18: Fall Fest @ South San Francisco Conference Center

October 5-11: Banned Books Week

Binc
bookseller shoutouts logo

Once Upon a Time Picture of the Day

The Best Bookstore in Palm Springs Moving to New Location

Don't forget to follow CALIBA (@caliba_20)!

BESTSELLER LISTS

Click here for the Los Angeles Times & Southern California Independent Bookstore Bestseller List

Click here for the San Francisco Chronicle & Northern California Independent Bookstore Bestseller List

CLASSIFIEDS

  • *NEW* Marketing Manager - Simon & Schuster, Virtual
  • Part-Time Administrative Assistant - The Collective Book Studio, San Francisco Bay Area
  • National Accounts Manager - Chronicle Books, San Francisco
  • Social Media Assistant - Chronicle Books, San Francisco
  • Contracts Manager - Chronicle Books, San Francisco
  • Experienced Bookseller Wanted - Camino Books, Del Mar

CALIBA CURRENTLY READING

Alecia

Supporting Staff

Butcher & Blackbird by Brynne Weaver

Butcher & Blackbird

Brynne Weaver

9781638931737

Hannah

Executive Director

How to Become the Dark Lord and Die Trying by Django Wexler

How to Become the Dark Lord and Die Trying

Django Wexler

9780316392204

Valentina

Operations Manager

The Compound by Aisling Rawle

The Compound

Aisling Rawle

​​9780593977279

Resources

Click here for a complete list.

HOUSEKEEPING

ADDRESS CHANGE AND BANK UPDATE

California Independent Booksellers Alliance (CALIBA), has changed our address and bank. We request that all ACH payments be deposited in our new account. For our updated W-9 and ACH instructions, please email Valentina Moberg at valentina@caliballiance.org.

CALIBA

266 Wood St Unit 404

Livermore, CA 94550

CALIBA Bookstore Map

CALIBA BOOKSTORE MAP

This map shows our current

bookstore members.

Hannah Walcher, Executive Director

Livermore CA 94550

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