REACH BOOKSELLERS AS THEY HEAD INTO Q4!

Ensure your book is top of mind as booksellers prepare for the biggest show of the year. Our various promotional options will give your titles the spotlight they need right when booksellers are making key decisions.

SHELF INSIDER NEWSLETTER ($275): FALL/WINTER TITLES DUE SEPTEMBER 2ND

Our seasonal newsletters showcase your most anticipated books to our booksellers and their audiences. Book now!

SOCIAL MEDIA PROMOTION ($100): 20% OFF WITH CODE - SOCIAL2025

Our booksellers have requested a new way to feature your books as part of their social media marketing. We've come up with a list of themes to promote your titles. Click here for more info.

Curious about this new promotion? We've launched an introductory promo code for publishers and authors to try the Social Media Promotions program. Use code "SOCIAL2025" to receive 20% off your Social Media Promotion purchase. One time use only. Code expires December 31, 2025 at 11:59pm PT.

Have more marketing ideas or special events members would find useful? Send in your ideas here.

Need to pay via invoice? Our promotional products include an option to request an invoice.

• Rise Booksellers Exchange Programme: Due August 20
• CALIBA's Glenn Goldman Scholarship Application: Due August 31

August: Back to School Month / Black Business Month

August 25: Fall Fest Hotel Group Rate Ends - Book Now!

September: Self-Care Awareness Month / National Hispanic Heritage Month / Digital Catalog pages to stores

September 15: Golden Poppy Awards - Fall Titles Submission Deadline

September 17-18: Fall Fest @ South San Francisco Conference Center

October 1: Target date for catalog delivery to stores and newspapers

October 5-11: Banned Books Week

November 1: Target date for catalog deliver via direct mail

1. Malibu Village Bookstore has started a GoFundMe to help keep their doors open.
2. Monarch Books, in Arroyo Grande, had so many great submissions for their Summer bookmarks that they printed all of them!
3. Image of the Day: Warwick's Has A Way with Words

• B&N Opening New Store in Napa, Calif., This Fall (Featured: Napa Bookmine and Copperfield's)

Bookstore Romance Day

• Bookstore Romance Day: 'It Was a Day Full of Romance & Bookish Joy!' (Photo: Pages: A Bookstore)
• Bookstore Romance Day: Pictures from a Celebration (Photo: Ruby’s Books and A Seat at the Table Books)
• Vroman’s Bookstore, in Pasadena, showed off a weekend recap of Bookstore Romance Day and their Dungeons and Dragons Meetup.
• Bookish Modesto thanked their customers for celebrating Bookstore Romance Day and Spice Night with them.
• Li’l Book Bug, in Lancaster, collaborated with other local vendors for Bookstore Romance Day.

Back to School

• Shop Around the Corner Books, in Redding, has a Back to School Scrabble Game planned with neighboring shops.
• Flintridge Bookstore, in La Cañada Flintridge, is ready for Back to School with their book display.
• Napa Bookmine, has books and a hang out spot for kids after school.

Don't forget to follow CALIBA (@caliba_20)!

Click here for the Los Angeles Times & Southern California Independent Bookstore Bestseller List

Click here for the San Francisco Chronicle & Northern California Independent Bookstore Bestseller List

• Part-Time Bookseller - Mrs. Dalloway's, Berkeley
• Managing Director of Finance and Operations - City Lights Books, San Francisco
• Marketing Manager - Simon & Schuster, Virtual
• Part-Time Administrative Assistant - The Collective Book Studio, SF Bay Area

Alecia

Supporting Staff

So Thirsty

Rachel Harrison

9780593642566

Hannah

Executive Director

How to Become the Dark Lord and Die Trying

Django Wexler

9780316392204

Valentina

Operations Manager

The Ornithologist’s Field Guide to Love

India Holton

9780593547281

• For Authors: How to Partner with Independent Bookstores
• 2025 LA Fires Resources Page
• From the ABA: Urge Congress to Reverse Tariffs
• Anti-Censorship Resources
• Panorama Picks - Books in Demand at US Libraries

Click here for a complete list.

Hannah Walcher

Executive Director

hannah@caliballiance.org

Valentina Moberg

Operations Manager

valentina@caliballiance.org

Alecia Reddick

Supporting Staff

alecia@caliballiance.org