05.01.25 CALIBA Bookseller News & Information

Bookseller Newsletter,

**No newsletter next week, we will hopefully see you at the Del Mar Spring Forum!**

Winter Catalog Save the Date
Bookseller News & Information

IN THIS ISSUE

CALIBA Programs:

*WEDNESDAY, MAY 7TH* Del Mar Spring Forum

*PRINT COPIES IN THE MAIL* 2025 Summer Reading Guide, Digital Catalog & Marketing Assets

*STARTING MAY 15TH* Office Hours with Hannah

CALIBA Mentorship Program

CALIBA Substitute Bookseller Program

Marketing Assets:

CALIBA Marketing Assets for Bookstores

Grants & Scholarships:

SCBWI Impact and Legacy Fund Independent Bookstore Grant

*DEADLINE EXTENDED* Books Across Borders Fellowship

Bookseller & Industry News:

L.A.'s The Book Jewel Struck by Car (Shelf Awareness)

Independent Bookstore Day: Biggest and Best Ever (Shelf Awareness)

Malibu Village Books, Malibu, Calif., Turns to Crowdfunding Campaign (Shelf Awareness)

Bluebird Play Opens in San Diego, Calif. (Shelf Awareness)

Image of the Day: Dave Eggers at Warwick's (Shelf Awareness)

Professional Booksellers School:

*NEW COURSE* Your Brand/Your Story: Advanced Display & Marketing Course

*BOOK CLUB LAUNCH* Read to Lead: From To-Do to Done

Industry Events & Networking:

*NEXT WEEK* Children's Book Week: May 5-11

*STARTS MAY 19TH* Binc's Now More Than Ever, I Stand With Book and Comic Stores Campaign

Banned Books Week: Oct. 5-11

Bay Area Kids Booksellers Invite CALIBA Members to Join Their "Be the Reason Campaign"

Dates and Deadlines

Bookseller Shoutouts

Bestseller Lists

Classifieds

CALIBA Currently Reading

Bookseller Resources

NEW MEMBER CORNER

Fair Arrow Books + Goods

Welcome to CALIBA, Fair Arrow Books + Goods!

Owner: Sarah Augusta

Planned Opening: May 31, 2025

About Our New Member: Fair Arrow is a community bookstore full of goods that delight and inspire located in downtown Martinez, CA. We won't have everything, but we'll have something for everyone, driven by a few core values: Local retail as a Societal Good, Artistic Placemaking and Bookselling as a Sacred Vocation. We're really thankful for the warm welcome from our fellow CALIBA members!

LA WILDFIRES UPDATE

The fires are contained, but the work to rebuild continues. We will continue to update the LA Wildfires Mutual Aid Google document to share ways that you can support bookstores affected by the fires. You can find this document plus resources for booksellers affected by the fire on the CALIBA LA Fires Resource page.

CALIBA STAFF

Hannah Walcher

Executive Director

hannah@caliballiance.org

Valentina Moberg

Operations Manager

valentina@caliballiance.org

Alecia Reddick

Supporting Staff

alecia@caliballiance.org

JOIN CALIBA'S DISCORD!

Email Valentina to join.

Current CALIBA bookseller membership required.

CALIBA Bookstore Map

CALIBA BOOKSTORE MAP

This map shows our current bookstore members.

Don't see your store on the map? Make sure to update your information on our website

or contact Alecia.

CALIBA PROGRAMS

Del Mar Spring Forum Schedule, May 7, 2025

DEL MAR SPRING FORUM: WEDNESDAY, MAY 7TH

CALIBA is meeting at Hilton Garden Inn (Del Mar) for a day of lively conversation, education, rep picks, and networking on Wednesday, May 7th. Don't miss out on this opportunity to meet with fellow booksellers, authors and sales reps.

Booksellers, online registration is closed. You are welcome to register at the door.

View the full agenda here: Website | At A Glance PDF

Summer Reading Guide Arriving in the Mail

2025 SUMMER READING GUIDE: PRINT COPIES IN THE MAIL

Summer Catalogs should be on their way to your mailbox.

Share your display and marketing ideas with us on Discord, tag us on social, or email Hannah. 

RAMP Summer Reading Guide - Digital Catalog

USE THE DIGITAL CATALOG & MARKETING ASSETS TO PROMOTE THE SUMMER READING GUIDE

Check your inboxes for your digital catalog and start promoting it now! To help you kickoff your marketing plan we've created marketing assets for you to share with your community.

Resources:

OFFICE HOURS WITH HANNAH: STARTING MAY 15TH

Join our office hours to co-work with Hannah! Need a buddy while you fill out the Winter Reading Guide form? Have a question, idea, or comment about a CALIBA program? Office hours are a great chance for you to check in directly with your Executive Director. Office hours will take place Thursdays, 9-10am and 2-3pm; from May 15th to July 31st (except May 29th).

Thursday Mornings - Registration Link

Thursday Afternoons - Registration Link

CALIBA Bookseller Mentorship Program

MENTORSHIP PROGRAM

The CALIBA Office will be pairing booksellers interested in learning from each other to help their businesses thrive. Click here for more info.

Substitute Bookseller Program

SUBSTITUTE BOOKSELLER PROGRAM

If you are looking for help, we have a few booksellers that have already filled out the form! Find a Substitute Bookseller Here (Login Required). If you are having trouble accessing your account, email Valentina.

If you would like to be a Substitute Bookseller, fill out this form!

MARKETING ASSETS

CALIBA social media example

CALIBA MARKETING ASSETS FOR BOOKSTORES

We know that it takes time and another skillset to create marketing materials for your store. So to give you back some time we are working on *NEW* assets that you can share with your customers. Publishers and authors will be pitching their upcoming titles for inclusion in the assets. While we get this project off the ground, let us know if you have any titles in mind that should be included (see the themes we have planned below).

Marketing themes:

Click here to access the CALIBA Marketing Assets Google Drive (includes: co-op info, captions, tips for use and creative assets.

Have more marketing ideas or special events members would find useful? Email Alecia.

GRANTS & SCHOLARSHIPS

  • SCBWI Impact and Legacy Fund Independent Bookstore Grant: three independent bookstores will be awarded a $1,000 grant to host a public program or bookstore event featuring a children's book author or illustrator. Applications open on May 15 and close on July 15. Click here for more grant details.

  • *DEADLINE EXTENDED* Books Across Borders Fellowship: Apply now to attend an International Book Fair! The booksellers selected will be treated to customized itineraries at their fairs. There are six potential fairs!

BOOKSELLER & INDUSTRY NEWS

The day after the crash, the Book Jewel reopened and posted this sign.

Photo: The day after the crash, the Book Jewel

reopened and posted this sign. (Shelf Awareness)

PROFESSIONAL BOOKSELLERS SCHOOL

CALIBA is a supporting sponsor of PBS, making it possible for our members to access professional development for independent booksellers at all levels.

 YOUR BRAND/YOUR STORY: ADVANCED DISPLAY & MARKETING COURSE - REGISTRATION OPENS MAY 5TH

YOUR BRAND/YOUR STORY: ADVANCED DISPLAY & MARKETING COURSE: NEW COURSE

Co-teachers Lisa Uhrick and Steve Wax help bookstores identify and build their brands, to move beyond a place to purchase products to an engaging customer experience.

Advanced Display & Marketing

Registration opens: May 5, 2025 at 10am PDT

Course begins: June 4, 2025

Discount code ($20 off): CALIBAmd

CALIBA will reimburse booksellers for completion and certification of each live course. For those auditing courses, 1/2 of the cost will be reimbursed with proof of attendance.

 READ TO LEAD: FROM TO-DO TO DONE - PBS BOOK CLUB LAUNCH

READ TO LEAD: FROM TO-DO TO DONE: 

BOOK CLUB LAUNCH

PBS has a new 3-session book club with attention management/productivity expert Maura Thomas. Sourcebooks is generously providing all registrants with 3 of Maura's books:

Attention Management: How to Create Success and Gain Productivity - Every Day

From To-Do to Done: How to Go from Busy to Productive by Mastering Your To-Do List

The Happy Inbox: How to Have a Stress-Free Relationship with Your Email and Overcome Your Communication Clutter

The group will meet for three sessions on June 6, June 13, and June 20 at 12 pm PDT. 

LEARN MORE
LEARN MORE

INDUSTRY EVENTS & NETWORKING

Children's Book Week: May 5-11, 2025

*NEXT WEEK* CHILDREN'S BOOK WEEK: May 5-11

The twice-annual celebration of children’s books and reading. Established in 1919, it is the longest-running national literacy initiative in the country, now celebrating its 105th anniversary with over 3,000 participating schools, libraries, and bookstores in all 50 states. Sign up to participate and download free resources.

Binc foundation

NOW MORE THAN EVER, I STAND WITH BOOK AND COMIC STORES CAMPAIGN FROM BINC: STARTS MONDAY, MAY 19TH 

The Now More Than Ever, I Stand with Book and Comic Stores campaign has been created to address the increased need Binc is seeing.

Ways booksellers can help:

  • Create a display using books from the list of authors who support Binc and the signage Binc will provide (list coming in May). Signage will encourage customers to buy a book and join the authors in supporting Binc by making a gift. 
  • Support Binc in your newsletter. Binc will provide assets.
  • Consider a “round up” or “give a dollar” at checkout to support Binc.
  • Work with a local author to set up a fundraising page to support Binc. Email Jennifer for help customizing and to answer any questions.
Banned Books Week 2025

BANNED BOOKS WEEK: October 5-11

Sign up now to receive a free Banned Books Week kit from the American Booksellers Association! Supplies are limited and will be fulfilled on a first-come, first-served basis only for ABA member stores.The deadline to request a kit is June 15th. Find details and sign up now!

Be the Reason icon

BAY AREA KIDS BOOKSELLERS INVITE CALIBA MEMBERS TO JOIN THEIR "BE THE REASON CAMPAIGN"

The "Be the Reason" campaign is a call to action for our customers and communities which begins with "Be the Reason..." Simply asking our customers to do something small like buy a book, educate

themselves about bad faith book bans, and remember that Indie Bookstores are important community hubs in difficult times.

Find more information and assets for the campaign here

Bay Area Kids Booksellers (BAKB) is an unaffiliated bookseller affinity group in Northern California. They bring together children's booksellers for in-person meetings once a quarter with the aim to to provide opportunities for booksellers to network and share best practices while also encouraging publishers to see booksellers as the real life influencers we are. If you're a bookseller interested in joining or a publisher interested in sponsoring a meeting please email bayareakidsbooksellers@gmail.com.

MARK YOUR CALENDAR

May: Asian American and Pacific Islander Heritage Month / Jewish American Heritage Month / National Small Business Month

May 5: CALIBA's Winter Reading Guide (powered by RAMP) Available to Order

May 5-11: Children's Book Week

May 7: Spring Forum @ Hilton Garden Inn San Diego/Del Mar 

May 8: CALIBA's Summer Reading Guide (powered by RAMP) Delivered to Stores

*NEW DEADLINE* May 16: Deadline to Apply to Books Across Borders for Fall 2025-2026

May 17: International Day Against Homophobia, Transphobia, and Biphobia

May 15: SCBWI Impact and Legacy Fund Independent Bookstore Grant Applications Open

May 15: CALIBA Board of Director Voting Closes

May 22: ABA Annual Meeting and Community Forum. Zoom Registration.

May 26: Memorial Day

June: Pride Month / Audiobook Appreciation Month

June 11-14: ABA Children's Institute 2025 in Portland, OR

June 14: ABACUS, ABA’s free annual financial benchmarking survey due

June 15: Banned Books Week Kit Sign Up Deadline

July 15: SCBWI Impact and Legacy Fund Independent Bookstore Grant Applications Close

September 17-18: Fall Fest @ South San Francisco Conference Center

October 5-11: Banned Books Week

BINC Do Good All Year
Bookseller shoutouts header

We’d love to hear about your Independent Bookstore Day!

The CALIBA staff went around and visited some bookstores and events to celebrate.

Alibi Bookshop (Vallejo), The Avid Reader (Davis), Bookshop Benicia, Los Angeles Time’s Festival of Books, Napa: Copperfield’s Napa and Napa Bookmine; Pasadena: Dym - Book & Boba Shop and Octavia’s Bookshelf; Sacramento Book Crawl: Amatoria Fine Art Books, Beers Books, Capital Books, East Village Bookshop, Underground Books, and Wild Sisters Book Co.; A Seat at the Table Books (Elk Grove), and Wild Plum Books (St. Helena).

1 - Bookshop Santa Cruz, starting tonight (!) will be hosting weekly community events leading up to Pride weekend. 🏳️‍🌈🏳️‍⚧️ 2 - Diesel, A Bookstore Brentwood, is helping customers prep for Mother’s Day with their “momtacular” display 💐 3 - Wallflower Bookshop, in Oakland, is getting ready for summer pop-ups with our Summer Reading Guide ☀️ 4 - The Book Seller, in Grass Valley, celebrating the best day of the year with a lovely window display 🤩 5 - Pegasus Books, in Berkeley, partnered with PLP to help their customers double their contributions with a matching grant! 📚💰 6 - Petunia’s Place, in Fresno, thanked their community and showed off their little @librofm Golden Ticket winner. 🏆 7 - Get Lit Books & Things, in Moreno Valley, thanked their collaborators and community for a fantastic Indie Bookstore Day 🎉 8 - Gamble House Bookstore, in Pasadena, had a fun story time on Indie Bookstore Day with some special guests 🐐🐰🐔

1 - Bookshop Santa Cruz, starting tonight (!) will be hosting weekly community events leading up to Pride weekend. 🏳️‍🌈🏳️‍⚧️

2 - Diesel, A Bookstore Brentwood, is helping customers prep for Mother’s Day with their “momtacular” display 💐

3 - Wallflower Bookshop, in Oakland, is getting ready for summer pop-ups with our Summer Reading Guide ☀️

4 - The Book Seller, in Grass Valley, celebrating the best day of the year with a lovely window display 🤩

5 - Pegasus Books, in Berkeley, partnered with PLP to help their customers double their contributions with a matching grant! 📚💰

6 - Petunia’s Place, in Fresno, thanked their community and showed off their little @librofm Golden Ticket winner. 🏆

7 - Get Lit Books & Things, in Moreno Valley, thanked their collaborators and community for a fantastic Indie Bookstore Day 🎉

8 - Gamble House Bookstore, in Pasadena, had a fun story time on Indie Bookstore Day with some special guests 🐐🐰🐔

Don't forget to follow and tag CALIBA (@caliba_20) to be featured! CALIBA resources has

info about being featured by Shelf Awareness, USA Today, and Bay City News.

BESTSELLER LISTS

Click here for the Los Angeles Times & Southern California Independent Bookstore Bestseller List

Click here for the San Francisco Chronicle & Northern California Independent Bookstore Bestseller List

CLASSIFIEDS

  • National Accounts Manager - Chronicle Books, San Francisco
  • Social Media Assistant - Chronicle Books, San Francisco
  • Contracts Manager - Chronicle Books, San Francisco
  • Experienced Bookseller Wanted - Camino Books, Del Mar
Visit our classifieds for more listings

CALIBA CURRENTLY READING:

Alecia

Supporting Staff

Audre & Bash Are Just Friends by Tia Williams

Audre & Bash Are Just Friends

Tia Williams

9780316511087

Hannah

Executive Director

The Obelisk Gate by N.K. Jemisin

The Obelisk Gate

N.K. Jemisin

9780316229265

Valentina

Operations Manager

How to Keep House While Drowning by KC Davis, LPC

How to Keep House While Drowning

KC Davis

9781668002841

CALIBA logo

CALIBA RESOURCES

2025 Oakland Spring Forum Evaluation Form and Travel Reimbursement

Find a Substitute Bookseller Here (Login Required) Sign-Up to be a Substitute Bookseller

Golden Poppy Awards 2024 Resources Edelweiss List of Titles (Note: 2% Ingram Discount)

Summer Catalog Resource Page Edelweiss List of Titles (Note: 2% Ingram Discount)

Indie-to-Indie Playlists

Join the CALIBA Edelweiss Community - Email Valentina

The Brown Bookshelf

Anti-Censorship Resources

Panorama Picks - Books in Demand at US Libraries

Workplace Violence Prevention Plans Required for California Employers by July 2024 - Are you compliant?

Bookseller Summer School is Out - Access the Videos

Shelf Awareness features bookstore news daily. To submit bookstore news email news@shelf-awareness.com.

The USA Today Books Page spotlights an independent bookstore each week. ABA member bookstores can pitch their bookstore to USA Today. Good Luck!

Bay City News is partnering with booksellers, librarians, and authors. Share your events, ideas and contributions with the newsroom to get into their newsletter. Feel free to send them your newsletters!

Become a participating bookstore with Little Free Library. Email Lexie Neeley to get involved!

Click here for a complete list.

American Bookseller Association logo

ABA LINKS

Welcome to Bookselling: A List of Resources to Support Booksellers

Urge Congress to Reverse Tariffs

How to Prepare Staff for Possible ICE Raids

How to Support Staff Impacted by Recent Anti-LGBTQIA2S+ Actions

Planning a Secure Drag Story Time Event

2025 Q1 Top 10 Checklist

Order "Right to Read" Handbooks for your Store

ABFE: ABA's Free Expression Initiative

Current and Previous ABACUS Data

Monthly Marketing Calendars

Nominate Someone for the ABA Board

ABA Event & Program Calendar

Indie Next List Deadlines

Report Sales to New York Times, Indie Bestseller Lists

ABA Affiliate Partnership Offers for Members

Independent Bookstore Day Newsletter

6 Steps to Help Deal with Curation Protests

Training Staff to Deal with Curation Challenges

Dealing with Online Harassment Tool Kit

11 Ways to Take Action When Barnes & Noble Comes to Town

Binc Book Industry Charitable Foundation logo

BINC LINKS

Binc Mental Heath Wellness Program

Financial Assistance for BOOKSELLERS

Scholarship Opportunities

Apply to be a BincTank Entrepreneur

Professional Booksellers School

PROFESSIONAL BOOKSELLERS SCHOOL LINKS

A Learners' Guide to PBS Independent Study

Basic Bookselling Self Guided

Basic Bookselling Store Subscription

Bookstore Financial Literacy Bundle

Upcoming Courses

CALIBA Reimbursement Details

become a member _2_.png

Support CALIBA

Publishers support CALIBA when bookstores participate.

Bookstore Participation = Publisher Sponsorship = CALIBA = Bookstore Education, Advocacy, Networking +++

Hannah Walcher, Executive Director

Livermore CA 94550

Facebook  Twitter  Instagram