OPT-IN TO THE *FREE* GOLDEN POPPY SHELF AWARENESS MAILINGS BY NOV. 3RD

Share the Golden Poppy Award finalists (Dec. 2nd) and winners (Jan. 30th) with your customers for easy online shopping! Deadline to opt-in: November 3rd. Click here to sign up.

These mailings include a store-branded landing page with a unique URL specific to your store, making it easy to share the entire list on your website and through social media.

NOTE: If you have participated in this program, or any other email program via Shelf Awareness, you don’t need to supply a logo or reply-to email again, just upload your current e-mail list and we’ll use the logo and reply-to address already on hand.

THANK YOU FOR ATTENDING OUR VIRTUAL TOWN HALL

Thank you to those of you who were able to attend our Virtual Town Hall on October 1st.

If you were unable to attend the meeting, we want to hear from you too! We’ve put together this form (login required) where you can provide feedback on what was discussed in this first meeting as well as submit your own concerns and ideas.

Want to share your personal story or concerns as a small business owner more broadly? Share your OpEd, Think Piece, or Slice of Life story with your local media outlets. CALIBA is building a shared Media List here. Find or add contacts.

SUBSTITUTE BOOKSELLER PROGRAM: NEED HELP AT THE BOOKSTORE FOR AN EVENT OR DURING THE HOLIDAY RUSH?

If you are looking for some help, we have a few booksellers that have already filled out the form! Find a Substitute Bookseller Here (login required). If you are having trouble accessing your account, email Valentina.

If you would like to be a Substitute Bookseller, fill out this form!

ABACUS WORKSHOP: LEARN HOW TO READ YOUR ABACUS REPORT

Register for the ABACUS Workshop on October 30 to review the key takeaways from this year’s ABACUS report and learn how to use your individualized results! 

OPEN ENROLLMENT REMINDERS FOR BOOKSELLERS

ABA's health coverage partner, Gallagher (formerly LIG), has compiled reminders and key dates to help you prepare for this Open Enrollment season. Click here to learn more.

BANNED BOOKS WEEK

BOOKSHOP.ORG BANNED BOOKS WEEK SALE ENDS OCT. 19TH

Bookshop.org and We Need Diverse Books are partnering to promote banned and challenged books at a time when literature remains under threat of censorship (and worse). Click here for the Social Assets and Eligible ISBNs.

CALIBA MARKETING ASSETS FOR BOOKSTORES

We've created assets that you can share with your customers. Click here to download Marketing Assets.

World Mental Health Day is October 10th.

Indigenous Peoples' Day is October 13th.

Diwali is October 20th.

Have more marketing ideas or special events members would find useful? Send in your ideas here.

October: National Hispanic Heritage Month / LGBTQ+ History Month / National Book Month / National Reading Group Month / Filipino American History Month / National Cookbook Month

October 31: James Patterson Holiday Bookstore Bonus Program Nominations End / Deadline for ABA Fall Show Special/ABA Membership Trial - use promo code: FallPromo2025

November 1: Catalogs delivered via direct mail

Don't forget to follow and tag us (@caliba_20) to be featured! CALIBA's Media Outlet Resource Doc has info about being featured by Shelf Awareness, USA Today, and Bay City News.

1 - Octavia’s Bookshelf, in Pasadena, is partnering with City of Hope to host a mobile clinic providing mammograms on November 12th.

2 - The Fleuria, in Los Angeles, was featured in The Los Angeles Times to highlight The Fleuria's very successful Audiobook Walking club.

3 - Diesel: A Bookstore, in Santa Monica, is showing off the Booker and National Book Award long list titles for their in-store book display - with finalists coming soon.

4 - The Book Jewel, in Los Angeles, has a scary story contest with open submissions until October 18th; for an event on October 25th!

5 - Ruby’s Books, in Folsom, is celebrating the beginning of cozy romance season with a selection of Fall/Winter romances.

6 - Postalworks Silver Lake, is showing off their spooky season spirit, with pumpkins, black cats, and Dia De Los Muertos books.

7 - Bart’s Books, in Ojai, has updated their decor with a skeleton here and a skull there.

8 - Flintridge Bookstore, in La Cañada Flintridge, has a colorful display of kid’s halloween books and decor.

Click here for the Los Angeles Times & Southern California Independent Bookstore Bestseller List

Click here for the San Francisco Chronicle & Northern California Independent Bookstore Bestseller List

• *NEW* Publishing Assistant - The Collective Book Studio, Oakland
• Bookstore Manager - Chevalier's, Los Angeles
• Accountant - Chronicle Books, San Francisco
• Publicist - Chronicle Books, San Francisco or New York

Alecia

Supporting Staff

Zomromcom

Olivia Dade

9780593818206

Hannah

Executive Director

Creating a Salon: The Magic of Conversations that Matter

Linda-Marie Barrett (SIBA ED)

9781572843561

Valentina

Operations Manager

Fantasticland

Mike Bockoven

9781510737884

Join our monthly office hours (fourth Thursdays) to co-work with Hannah! Have a question, idea, or comment about a CALIBA program? Office hours are a great chance for you to check in directly with your Executive Director.

Click here to register for a morning session (9-10am) or afternoon session (2-3pm).

Hannah Walcher

Executive Director

hannah@caliballiance.org

Valentina Moberg

Operations Manager

valentina@caliballiance.org

Alecia Reddick

Supporting Staff

alecia@caliballiance.org

Support CALIBA

Publishers support CALIBA when bookstores participate.

Bookstore Participation = Publisher Sponsorship = CALIBA = Bookstore Education, Advocacy, Networking +++