CALIBA MARKETING ASSETS FOR BOOKSTORES

We know that it takes time and another skillset to create marketing materials for your store. So to give you back some time we are working on *NEW* assets that you can share with your customers. Publishers and authors will be pitching their upcoming titles for inclusion in the assets. While we get this project off the ground, let us know if you have any titles in mind that should be included (see the themes we have planned below).

Marketing themes:

• AANHPI Month
• Summer Reading Guide
• Pride Month (coming soon)
• Father's Day (coming soon)
• Juneteenth (coming soon)
• And more!

Click here to access the CALIBA Marketing Assets Google Drive (includes: co-op info, captions, tips for use and creative assets.

Have more marketing ideas or special events members would find useful? Email Alecia.

Photo: Sibylline Press publisher Vicki DeArmon (Foghorn), Susan Mattern (Who Nun It?), Book Jewel owner Karen Dial, Book Jewel events coordinator Emma Olson, Samantha Rose (Giving Up the Ghost), Lisa Jones Gentry (A Dead Man Speaks), and Lorraine Devon Wilke (Chick Singer).

• Image of the Day: Bookstore, Sibylline Press Authors Rally After Crash (Shelf Awareness)
• 2025 Pulitzer Prize Winners (Shelf Awareness)
• L.A.'s North Figueroa Bookshop Expanding, Launches Fundraiser (Shelf Awareness)
• ABFE's Philomena Polefrone Discusses Attacks on Bookstores (Shelf Awareness)
• City Lights Bookstore: San Francisco bookstore named one of the nation's best (KRON4)
• Image of the Day: Vera Brosgol and Friends at Bookshop Santa Cruz (Shelf Awareness)
• Image of the Day: Miles McKenna at Book Soup (Shelf Awareness)

*DUE TOMORROW, MAY 16TH* Books Across Borders Fellowship: Apply now to attend an International Book Fair! The booksellers selected will be treated to customized itineraries at their fairs. There are six potential fairs!

*APPLICATIONS OPEN* Macmillan Professional Development Scholarship: provides $750 to booksellers traditionally underrepresented within the industry to attend their region’s fall trade show. Applications due by May 31st.

*APPLICATIONS OPEN* SCBWI Impact and Legacy Fund Independent Bookstore Grant: three independent bookstores will be awarded a $1,000 grant to host a public program or bookstore event featuring a children's book author or illustrator. Apply by July 15th.

NOW MORE THAN EVER, I STAND WITH BOOK AND COMIC STORES CAMPAIGN FROM BINC: MAY 19TH - JUNE 2ND 

Now More Than Ever, I Stand with Bookstores is a fundraising campaign to engage all book lovers to join some of their favorite authors/creators and stand with their community stores during this time of uncertainty. They can help stores by making an in-store purchase and/or making a donation to Binc. Your support is appreciated and optional. The Book Industry Charitable (Binc) Foundation is our safety net. Whether you are facing a life-altering medical situation or the effects of a climate related disaster, Binc is the place you can call for help. Donations will be matched dollar for dollar, doubling your impact, up to a total of $50,000.

Click here for more information.

BAY AREA KIDS BOOKSELLERS INVITE CALIBA MEMBERS TO JOIN THEIR "BE THE REASON CAMPAIGN"

The "Be the Reason" campaign is a call to action for our customers and communities which begins with "Be the Reason..." Simply asking our customers to do something small like buy a book, educate

themselves about bad faith book bans, and remember that Indie Bookstores are important community hubs in difficult times.

Find more information and assets for the campaign here. 

Bay Area Kids Booksellers (BAKB) is an unaffiliated bookseller affinity group in Northern California. They bring together children's booksellers for in-person meetings once a quarter with the aim to to provide opportunities for booksellers to network and share best practices while also encouraging publishers to see booksellers as the real life influencers we are. If you're a bookseller interested in joining or a publisher interested in sponsoring a meeting please email bayareakidsbooksellers@gmail.com.

May: Asian American and Pacific Islander Heritage Month / Jewish American Heritage Month / National Small Business Month

*TOMORROW* May 16: Deadline to Apply to Books Across Borders for Fall 2025-2026

May 17: International Day Against Homophobia, Transphobia, and Biphobia

May 22: ABA Annual Meeting and Community Forum. Zoom Registration.

May 26: Memorial Day

May 29: CALIBA Board of Director Voting Closes

May 31: Macmillan Professional Development Scholarship Applications Close

June: Pride Month / Audiobook Appreciation Month

June 11-14: ABA Children's Institute 2025 in Portland, OR

June 14: ABACUS, ABA’s free annual financial benchmarking survey due

June 15: Banned Books Week Kit Sign Up Deadline

June 15: Father’s Day

June 19: Juneteenth

July 15: SCBWI Impact and Legacy Fund Independent Bookstore Grant Applications Close

September 17-18: Fall Fest @ South San Francisco Conference Center

October 5-11: Banned Books Week

Click here for the Los Angeles Times & Southern California Independent Bookstore Bestseller List

Click here for the San Francisco Chronicle & Northern California Independent Bookstore Bestseller List

• *NEW* Part-Time Administrative Assistant - The Collective Book Studio, San Francisco Bay Area
• National Accounts Manager - Chronicle Books, San Francisco
• Social Media Assistant - Chronicle Books, San Francisco
• Contracts Manager - Chronicle Books, San Francisco
• Experienced Bookseller Wanted - Camino Books, Del Mar

Alecia

Supporting Staff

Can't Get Enough

Kennedy Ryan

9781538706855

Hannah

Executive Director

The Obelisk Gate

N.K. Jemisin

9780316229265

Valentina

Operations Manager

We Love You, Bunny

Mona Awad

9781668059869

Support CALIBA

Publishers support CALIBA when bookstores participate.

Bookstore Participation = Publisher Sponsorship = CALIBA = Bookstore Education, Advocacy, Networking +++

Hannah Walcher, Executive Director

Livermore CA 94550