10.02.25 CALIBA Bookseller News & Information

Bookseller Newsletter,

Binc I Stand with Books and Comic Shops
Bookseller News & Information

IN THIS ISSUE

CALIBA PROGRAMS

Thank You for Attending Our Virtual Town Hall

2025 Fall Fest: Evaluation & Travel Reimbursement Forms

Golden Poppy Awards: Opt-In to Shelf Awareness Mailings

Winter 2025 Catalog: Digital Assets Available

GRANTS & SCHOLARSHIPS

James Patterson Bookstore Holiday Bonus Program

CALIBA's Glenn Goldman Scholarship Applications Close Oct. 31st

Black Bookstore Heritage Grant

Professional Booksellers School

SIBA's Anti-Racism Toolkit

Marketing Assets

Dates and Deadlines

Bookseller Shoutouts

Bestseller Lists

Classifieds

CALIBA Currently Reading

Resources

Bookstore Map

Office Hours with Hannah

CALIBA Staff

NEW MEMBER CORNER

Waypoint Books logo

Welcome to CALIBA, Waypoint Books!

Owner Name: Bonnie Spear

Location: Julian and surrounding communities

Established: late 2025

About Our New Member: Waypoint Books will be a mobile bookstore serving San Diego’s backcountry communities, focusing on bringing new and used books to empower community members.

Proud Member of CALIBA digital sign

SHOW OFF YOUR CALIBA SPIRIT

Share your support of California Independent Bookstores in your stores and online. Click here to download the file (Login required).

CALIBA PROGRAMS

CALIBA Virtual Town Hall Meeting Feedback

THANK YOU FOR ATTENDING OUR VIRTUAL TOWN HALL

Thank you to those of you who were able to attend our Virtual Town Hall yesterday. Our goal was to create a time and place where bookstore members could express their concerns about the aggressive growth of Barnes & Noble and its acquisition of Books Inc. as well as share ideas for what we can do as an organization and a community to continue to strengthen California’s Indie bookstores in the current market. 

There were a few clear takeaways from this meeting:

1: We need to do this again. Time and Date TBD. 

2: The booksellers in attendance were most interested in the following actions:

  • Member Education on Succession Planning and Financial Management Planning
  • Awareness Campaigns (that can be turned around quickly) for Customer/ Community Education on what an Indie Bookstore contributes to a community and how to support them!
  • Approaching City Leaders to affect policies around small business/ Indie Bookstore protections
  • Educating ourselves on any legal rights we have or actions we can take in regards to B&N stores marketing themselves as Indies.
  • Continuing the conversation of valuing, supporting, and strengthening Indie Bookstores within the Book Industry as a whole. 

3: CALIBA is only as strong as its members' participation, so if you are particularly passionate about an idea shared above (or in the future) please reach out to Hannah to get involved: hannah@caliballiance.org.

If you were unable to attend the meeting, we want to hear from you too! We’ve put together this form (login required) where you can provide feedback on what was discussed in this first meeting as well as submit your own concerns and ideas. At this time, we only have this form open to current bookstore members. 

This conversation will be continued and actions will be taken. Stay tuned for more. 

Best Wishes,

Hannah 

Want to share your personal story or concerns as a small business owner more broadly? Share your OpEd, Think Piece, or Slice of Life story with your local media outlets. CALIBA is building a shared Media List here. Find or add contacts.

2025 FALL FEST: EVALUATION & TRAVEL REIMBURSEMENT FORMS

Your feedback is important to us! Help us make Fall Fest better next year by filling out the survey below.

Golden Poppy Shelf Awareness Mailings

OPT-IN TO THE *FREE* GOLDEN POPPY SHELF AWARENESS MAILINGS

Share the Golden Poppy Award finalists and winners with your customers for easy online shopping! 

POLL RESULT: ARE YOU FAMILIAR WITH SHELF AWARENESS' EMAIL SERVICE?

31.5% - Yes, I've Used the Service

31.5% - Yes, But I Haven't Used the Service

37% - No, I Need More Information

These mailings include a store-branded landing page with a unique URL specific to your store, making it easy to share the entire list on your website and through social media. CALIBA will create a QR code using this URL for even easier sharing upon request.

Mailing Schedule for Golden Poppy Book Awards:

  • December 2, 2025 (Finalists)
  • January 30, 2026 (Winners)

NOTE: If you have participated in this program, or any other email program via Shelf Awareness, you don’t need to supply a logo or reply-to email again, just upload your current e-mail list and we’ll use the logo and reply-to address already on hand.

Deadline to opt-in: November 3rd

Click here to sign up.

Winter 2025 Catalog

WINTER 2025 CATALOG: DIGITAL ASSETS AVAILABLE

Download professionally designed catalog resources to complement your store’s Winter Catalog Marketing program: in-store, email, website, and on social media!

MAKE THE MOST OF THE WINTER CATALOG

RAMP's Winter Catalog is an amazing marketing resource that comes with your membership. Learn the ins and outs on how to use the catalogs to your advantage during Hannah's Office Hours on Thursday, October 23rd at 2pm PDT. Click here to RSVP.

GRANTS & SCHOLARSHIPS

James Patterson Bookstore Holiday Bonus Program

JAMES PATTERSON HOLIDAY BOOKSTORE BONUS PROGRAM

James Patterson is once again supporting independent booksellers with a revival of his Holiday Bookstore Bonus Program! Patterson has pledged a personal contribution of $300,000, to be distributed in amounts of $500, to 600 booksellers from ABA member bookstores.

The nomination form is open October 1-31, 2025. Click here for more information and to nominate booksellers.

Winter Institute Glenn Goldman Scholarship

*EXTENDED* October 31st CALIBA's Glenn Goldman Scholarship Application (for ABA's 2026 Winter Institute)

National Association of Black Bookstores

BLACK BOOKSTORE HERITAGE GRANT

This grant, presented by the National Association of Black Bookstores (NAB2), is designed to support Black-owned bookstores. Each year, this grant will award a total of up to $5,000 to selected applicants. Applications are now open for the Black Bookstore Heritage Grant. 

PROFESSIONAL BOOKSELLERS SCHOOL

PBS Bookstore Year One

BOOKSTORE YEAR ONE: ENROLLMENT OPENS OCTOBER 20TH

Bookstore Year One walks new bookstore owners through their all-important first year to help build systems, schedules, policies and procedures that will set stores up for success. Click her for more details.

INDEPENDENT STUDY: NEW & UPDATED CLASSES

The Power of Ingram 2025 Edition - we've updated our IS listing with this spring's class, so you have the most current information on ordering through Ingram. $65

Now you can see all of the classes from each course available via Independent Study. Search by Course!

PBS Read to Lead

READ TO LEAD: "PROFIT FIRST" BY MIKE MICHALOWICZ

Our next Read to Lead book club will be all about your store's bottom line! We'll be reading Mike Michalowicz's "Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine." The discussion will be led by Erin Matthews, owner of The Last Word in Mt. Airy, MD and vice-president of the board for NAIBA. $35

Wednesday, October 29th

12pm-2pm PDT

Register Now

NEW PROMO CODES: 5% DISCOUNT FOR CALIBA MEMBERS

Independent Study: CALIBAind

Live Courses: CALIBAlive

SIBA'S ANTI-RACISM TOOLKIT

SIBA Logo

SIBA is offering their Anti-Racism Tool Kit free to any book store that would like it for personal work, staff training, or engaging with community members. Click here to request the Anti-Racism Tool Kit.

MARKETING ASSETS

World Mental Health Day social media marketing asset

CALIBA MARKETING ASSETS FOR BOOKSTORES

We've created assets that you can share with your customers. Click here to download Marketing Assets.

World Mental Health Day is October 10th.

Indigenous People’s Day is October 13th.

Diwali is October 20th.

Have more marketing ideas or special events members would find useful? Send in your ideas here.

MARK YOUR CALENDAR

October: National Hispanic Heritage Month / LGBTQ+ History Month / National Book Month / National Reading Group Month / Filipino American History Month / National Cookbook Month

October 5-11: Banned Books Week

October 12: Deadline to Nominate a Bookseller for the ABA Board

October 31: CALIBA's Glenn Goldman Scholarship Application Deadline (for ABA's 2026 Winter Institute) / James Patterson Holiday Bookstore Bonus Program Nominations End / Deadline for ABA Fall Show Special/ABA Membership Trial - use promo code: FallPromo2025

November 1: Catalogs delivered via direct mail

CALIBA Merchandise

Don't forget to follow and tag us (@caliba_20) to be featured! CALIBA's Media Outlet Resource Doc has info about being featured by Shelf Awareness, USA Today, and Bay City News.

October 2 2025 Bookseller Shoutouts

1 - Moonstone & Mist Bookshop, in Redondo Beach, has received their first inventory shipment. Congrats!

2 - Handcrafts and Hardbacks, in San Bernardino, looks like they had lots of fun at the LA Comic Con.

3 - Judging by the Cover, in San Dimas, has a special display in store and recommendations online to celebrate Hispanic Heritage Month.

4 - Vroman’s Bookstore, in Pasadena, is ready for Banned Books Week starting on Sunday, October 5th!

5 - Judging by the Cover: A Bookstore, in Fresno, threw a unique event - a performative male contest!

6 - The Book Seller, in Grass Valley, is keeping the K-Pop Demon Hunters fun going with their manga and graphic novel collection.

BESTSELLER LISTS

Click here for the Los Angeles Times & Southern California Independent Bookstore Bestseller List

Click here for the San Francisco Chronicle & Northern California Independent Bookstore Bestseller List

CLASSIFIEDS

  • Bookstore Manager - Chevalier's, Los Angeles
  • Accounting Assistant - Chronicle Books, San Francisco
  • Publicist - Chronicle Books, San Francisco or New York
  • Brand Designer - Chronicle Books, San Francisco

CALIBA CURRENTLY READING

Alecia

Supporting Staff

Blood at the Root LaDarrion Williams

Blood at the Root

LaDarrion Williams

9780593711934

Hannah

Executive Director

The God and the Gumiho by Sophie Kim

The God and the Gumiho

Sophie Kim

9780593599662

Valentina

Operations Manager

A Witch’s Guide to Magical Innkeeping Sangu Mandanna 9780593439371

A Witch’s Guide to
Magical Innkeeping

Sangu Mandanna

9780593439371

RESOURCES

CALIBA new logo

CALIBA RESOURCES

Click here for a complete list.

CALIBA COMMITTEES

MEDIA OUTLETS

American Bookseller Association logo

ABA LINKS

Binc Book Industry Charitable Foundation logo

BINC LINKS

Professional Booksellers School

PBS' LINKS

BOOKSTORE MAP

CALIBA Bookstore Map

This map shows our current bookstore members.

Don't see your store on the map? Check your information on our website, then contact Alecia to update the map.

JOIN US ON DISCORD

Email Valentina to join.

Current CALIBA bookseller membership required.

HOUSEKEEPING

We're working hard to make your life easier with membership tips & tricks:

How to set up auto-pay for dues.

OFFICE HOURS WITH HANNAH

Join our monthly office hours (fourth Thursdays) to co-work with Hannah! Have a question, idea, or comment about a CALIBA program? Office hours are a great chance for you to check in directly with your Executive Director.

Click here to register for a morning session (9-10am) or afternoon session (2-3pm).

Become a Member

CALIBA STAFF

Hannah Walcher

Executive Director

hannah@caliballiance.org

Valentina Moberg

Operations Manager

valentina@caliballiance.org

Alecia Reddick

Supporting Staff

alecia@caliballiance.org

Support CALIBA

Publishers support CALIBA when bookstores participate.

Bookstore Participation = Publisher Sponsorship = CALIBA = Bookstore Education, Advocacy, Networking +++

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